The Transforma Insights Blog

In April, Transforma Insights published a report ‘Public Information & Advertising Screens: Adoption of digital information screens for enriched customer experience’, which discussed in great detail how enterprises are increasingly deploying digital-out-of-home (DOOH) screens such as kiosks, billboards, and signage to offer enriched customer experience, reduce manual labour, and earn additional revenue. In this blog, after briefly describing the advantages of DOOH screens, we explain how increasing implementation of IoT devices delivers highly personalised location-based advertising.

The healthcare industry and its related fields have been through a significant shift in recent years, particularly through the application of some of the critical new emerging technologies. In a report titled ‘Digital Transformation in the Healthcare Sector’, Transforma Insights highlighted eight domains of change occurring in the healthcare industry, largely facilitated by disruptive technologies like Artificial Intelligence (AI) and the Internet of Things (IoT) (as explained in a separate blog, ‘Digital transformation in healthcare is driven by AI and IoT’).