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Overview of our research offering and how to subscribe

To address the implications of the technology-driven change, often referred to as Digital Transformation, we examine the intersection of three inter-related areas: New Technologies, Emerging Use Cases, and Enterprise Change Management.


Our starting point is a dozen families of New Technologies, comprising numerous concepts that we believe will have a significant impact on the commercial and operational models of most enterprises worldwide. These comprise the Internet of Things, Hyperconnectivity, Human-Machine Interface, Artificial Intelligence, Distributed Ledger, Autonomous Robotic Systems, Product Lifecycle Management, Data Sharing, Edge Computing, Robotic Process Automation, 3D Printing & Additive Manufacturing, and Future Technologies that are currently just over the horizon, but which are likely to have a transformative impact.

Technologies in isolation are irrelevant, they must be given practical applications. Accordingly, of the second dimension of our research focuses on a comprehensive understanding of Transformational Use Cases. We categorise these under three headings: Business Efficiency (including the likes of customer behaviour analysis, workflow optimisation, and process automation), Data-Centric Business Models (including predictive maintenance, image processing, and bots), and Connected Things (covering diverse categories such as smart grid, autonomous vehicles, and smart speakers).

The third part of Digital Transformation concerns Enterprise Change Management. The biggest barrier in implementing any Digital Transformation initiative is typically internal. They typically involve culture changes, new business models, new processes, different skills, and new partnerships, all of which needs to be implemented through a change management process.

In order to support our clients’ as they navigate this intersection of technologies, use cases and processes, we provide a set of research tools.

The Best Practice & Vendor Selection Database is aimed squarely at enterprises going through Digital Transformation. This database provides unrivalled information on current and historic deployments, comprising thousands of Case Studies, providing would-be adopters with critical understanding of project prioritisation, best practice, key success factors, and the key vendors with which they should be working. The Database also includes our new Vendor Connect platform, a mechanism for connecting technology vendors and would-be technology adopters.

Based on our detailed understanding of the deployments of new technologies and the relative strengths and weaknesses of supporting vendors, we are able to provide those vendors with competitive benchmarks in the form of our Peer Benchmarking. These tools help vendors understand how they are positioned relative to their peers in these emerging markets.

Our TAM Forecasts will also be of interest to vendors in the Digital Transformation space. These quantitative guides to the market opportunity cover each of the twelve technology sectors mentioned above, looking at hundreds of use cases across 20 vertical sectors and covering 200 countries.

Finally, our Technology Insight Reports provide a qualitative guide to the impact of the twelve technology families upon which we focus. These are updated annually.


There are a number of different ways to subscribe to Transforma Insights’ multi-client research tools.

For executives working within organisations looking to explore their Digital Transformation (DX) strategy, we have our ‘Individual’ and ‘Starter’ plans. The Individual plan gives access to the key content for enterprise DX adopters, including all verticals, all technologies as well as the Technology Insights reports. The Starter is intended to provide key information for end users engaged in specific projects, and demonstrates the overall benefit of the wider Transforma Insights proposition. It gives limited access to the Best Practice & Vendor Selection Database, providing only one of 20 verticals and two of 12 technology families. Both variants provide access to Vendor Connect across all verticals and technologies.

For our vendor clients, i.e. companies selling Digital Transformation products, the Corporate Plan is the most appropriate, giving access to the TAM Forecasts and Peer Benchmarking, as well as all of the other content that our individual enterprise users enjoy. This is available on an enterprise-wide subscription basis.


You can sign up here for individual Connect, Essential and Prime subscriptions.

To discuss Enterprise access, please contact Sales.