In-Vehicle Infotainment: A USD3.5 billion market by 2035 with slow growth in aftermarket devices
- Automotive
- Connected Car
- Dashboard
- Hotspot
- In-Vehicle Aftermarket
- In-Vehicle Audio
- Head Unit
- In-Vehicle Infotainment
- In-Vehicle Video
- In-Vehicle Wi-Fi
- Infotainment
- Paras Sharma
- Nikita Singh
- Matt Arnott
This report provides Transforma Insights’ views on the In-Vehicle Infotainment market, accessed through the Vehicle Head Unit or through aftermarket devices. In-vehicle Wi-Fi and media streaming have become increasingly popular amongst consumers over the past decade. In-vehicle Wi-Fi allows passengers to stream media, download applications, and access the internet. To make use of this media whilst in a moving vehicle, users will require a reliable, high-bandwidth connection. This demand is likely to continue to grow in the future as bandwidth becomes cheaper. However, the ubiquitous smartphone limits the size of this market, particularly in vehicles with Apple CarPlay or Android Auto installed. Some drivers will simply choose to use their smartphones to browse the internet or stream media instead. Vehicles compatible with smartphone mirroring can take advantage of the vehicle’s controls to access their media. Nonetheless, drivers are increasingly being discouraged from the distractions of smartphone usage whilst driving. Those who wish to lower their risk of an accident or falling foul of local traffic laws will be keen to make use of In-Vehicle Infotainment on the Vehicle Head Unit. The report provides a detailed definition of the sector, analysis of market development and profiles of the key vendors in the space. It also provides a summary of the current status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used (including splits by 2G, 3G, 4G, 5G, LPWA, short range, satellite and others), as well as the revenue split between module, value-added connectivity and services. A full set of forecast data, including country-level forecasts, sector break-downs and public/private network splits, is available through the IoT Forecast tool.
- Alpine Electronics
- Amazon
- Apple
- Audi
- BMW
- Continental AG
- Denso Corporation
- Ford
- General Motors
- Google
- Harman International
- Hyundai
- Kenwood Corporation
- Kia
- Mercedes-Benz
- Mitsubishi Electric Corporation (MELCO)
- National Highway Traffic Safety Administration (NHTSA)
- Nissan
- Pioneer
- Sony
- Tesla
- Toyota
- Toyota
- Volkswagen
- Internet of Things
- Hyperconnectivity
Webinar: Network Anomaly and Threat Detection for IoT and the evolving security landscape
- Network ATD
- anomaly
- threat detection
- security
- cellular
- GRC
- governance
- risk
- compliance
- trustworthiness
Security has long been cited as one of the top concerns for companies deploying IoT solutions, but real world security practices have generally not been anchored in a pragmatic and holistic assessment of risk. This is changing quickly, with Network Anomaly and Threat Detection (Network ATD) solutions rapidly becoming table stakes for cellular enterprise IoT deployments.
- Aeris
- Armis
- AWS
- Checkpoint
- Cisco
- Claroty
- Dragos
- Firstpoint
- floLive
- Forescout
- Fortinet
- IoT Guardian
- Nozomi
- Ordr
- Paloalto
- Shield IoT
- Wireless Logic
- Edge Computing
- Artificial Intelligence
- Hyperconnectivity
- Internet of Things
Roadside Assistance: 281 million revenue generating units by 2035 driven by growth in connected vehicles and regulation
- Internet of Things
- IoT
- Hyperconnectivity
- Connected Vehicles
- Automotive
- Brake Failure
- Connected Car
- Flat Tyre
- Fuel Shortage
- Roadside Assistance Aftermarket
- Roadside Assistance Vehicle Head Unit
- Towing
- Warning Beacon
This report provides Transforma Insights’ view on the Roadside Assistance market. This segment comprises two sub-applications: Roadside Assistance Head Unit and Roadside Assistance Aftermarket. Car breakdowns are a common occurrence on the roads, disrupting the traffic flow and causing frustration and inconvenience amongst drivers. There are about 69 million vehicle breakdowns every year in the US, affecting approximately one in every three Americans. Roadside assistance may be required for reasons such as flat tyres, discharged batteries, electrical issues, overheating, mechanical failures related to engines and brakes, and vehicles running out of fuel. One of the significant advantages of IoT in roadside assistance is the capability to deliver diagnostic information (such as engine status, error codes, tyre pressure, fuel level, and others) in near-real time, enabling technicians to arrive at the location with the necessary tools and replacement parts. A significant barrier to the Roadside Assistance market is the increasing popularity of on-demand smartphone applications. They have become a popular mode of summoning roadside assistance for drivers because these do not require any additional hardware installation or integration with the vehicle head unit and can be carried between vehicles. Moreover, smartphones are a cost-effective solution compared to dedicated devices or OEM-provided software for roadside assistance. Regulatory requirements are also driving greater exposure to dedicated connected roadside assistance devices. For example, Spain’s mandatory connected V-16 emergency beacon requirement has introduced millions of drivers to cellular connected emergency devices, making such solutions more familiar to consumers and supporting growth in the aftermarket roadside assistance market. However, both of these solutions typically provide richer features for roadside assistance as they have access to detailed vehicle diagnostics data that can provide service providers with crucial information before reaching the location. The report provides a detailed definition of the sector, analysis of market development and profiles of the key vendors in the space. It also provides a summary of the current status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used (including splits by 2G, 3G, 4G, 5G, LPWA, short range, satellite and others), as well as the revenue split between module, value-added connectivity and services. A full set of forecast data, including country-level forecasts, sector break-downs and public/private network splits, is available through the IoT Forecast tool.
- AA
- AAA
- Agero
- Allianz Partners
- Audi
- BMW Group
- Bosch
- Ford
- General Motors
- Hyundai
- Kia
- Lexus
- Mercedes-Benz
- RAC
- Rolls-Royce
- Telefonica
- Telenor Connexion
- T-Mobile
- Toyota
- Volvo
- Internet of Things
- Hyperconnectivity
eCall: 789 million revenue generating units by 2035 driven by regulatory mandates and growth of embedded solutions
- Internet of Things
- IoT
- Hyperconnectivity
- Connected Vehicles
- Automatic Crash Response
- Automotive
- Connected Car
- ERA-GLONASS
- Dedicated eCall
- eCall
- eCall Head Unit
- Emergency Calling
- Emergency Services
- NG eCall
This report provides Transforma Insights’ view on the eCall market. This segment comprises two sub-applications: ‘eCall Head Unit’ and ‘Dedicated eCall’. eCall or emergency calling has become a standard safety feature in cars, following regulatory mandates in the European Union, the Eurasian Economic Union, Japan, the United Arab Emirates, and other parts of the world. It is also growing organically in countries that still do not have any regulations, since for OEMs, this is a very cheap service to provide and it gives them the opportunity to add another product to offer, with limited downside. Many road safety programs focus on reducing the severity of accidents. However, emergency calling programs specifically aim to reduce response times and provide greater information for first responders. eCall can be initiated either manually (by pushing a button) or automatically via activation of in-vehicle sensors when a serious vehicle crash occurs. In its early days, eCall used 2G and 3G networks to make calls and transfer data, but this now must be replaced with NG (Next Generation) eCall that uses 4G or 5G cellular networks because older networks are being phased out. From 1 January 2026, all new approved passenger cars and light commercial vehicles in the EU must support NG-eCall, with legacy circuit-switched eCall being phased out for newly approved vehicle types from 2027. NG eCall will provide higher network availability, better service quality, and allow transmission of larger amounts of data (that may include health data of occupants, seatbelt usage, child restraint detection, or live images or video of accident scenes in future) to emergency services. The report provides a detailed definition of the sector, analysis of market development and profiles of the key vendors in the space. It also provides a summary of the current status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used (including splits by 2G, 3G, 4G, 5G, LPWA, short range, satellite, and others), as well as the revenue split between module, value-added connectivity and services. A full set of forecast data, including country-level forecasts, sector break-downs and public/private network splits, is available through the IoT Forecast tool.
- Actia Nordics
- Apple
- Anritsu
- Audi
- BMW
- Bosch
- Denso Corporation
- European Union
- Ford
- Garmin
- HARMAN International
- Hyundai MOBILIS
- Mercedes-Benz
- Valeo
- Volvo
- Internet of Things
- Hyperconnectivity
Podcast with Go2SIM: What really matters for cellular IoT connectivity?
- Internet of Things
- IoT
- connectivity
- cellular
- differentiation
- security
- compliance
Matt Hatton joined Hiran Rivat for a Go2SIM podcast to discuss the current state of cellular connectivity for IoT. In a wide ranging discussion, Matt and Hiran discussed the challenges of heavy price competition and differentiation, the diversity of requirements from IoT customers, the need for customisation (and 'contextualisation'), the value of experience in addressing vertical requirements, the growing compliance and security burden, and the need to wrap IoT connectivity up as a managed service. Plus the inevitable chat about SGP.32, AI and much more.
- Artificial Intelligence
- Hyperconnectivity
- Internet of Things
Position Paper - Connecting AI: The critical role of connectivity in AI data quality
- Internet of Things
- IoT
- Artificial Intelligence
- AI
- Physical AI
- AIoT
AI is increasingly being integrated into IoT applications, creating new demands on the connectivity that links physical devices to AI systems. The quality of AI outputs depends not only on the model itself, but also on whether the data generated by connected devices is complete, timely, consistent and reliable. This report examines the relationship between connectivity and AI data quality, the consequences of poor connectivity, and how AI can in turn be used to improve connectivity. It then considers how connectivity providers can evolve towards AI-ready and ultimately AI-native propositions in which connectivity, network intelligence, device data and AI resources are managed as part of a single data and compute environment.
- Edge Computing
- Artificial Intelligence
- Hyperconnectivity
- Internet of Things
- Autonomous Robotic Systems
Beyond price: procuring cellular connectivity for IoT
- 5GC
- CMP
- connectivity abstraction
- connectivity management
- core network
- EPC
- hyperconnectivity
- IoT
- packet gateway
- PGW
- single pane of glass
- SPOG
One of the defining characteristics of the market for cellular IoT extending back over the last 15 years, at least, has been consistently declining prices, both per MB of traffic and per connection. However, as connections and traffic become ever cheaper so the importance of related capabilities increases. As connectivity prices fall, the potential cost savings that can be made by negotiating with different potential Communications Service Providers (CSPs) reduce and so the opportunity for those CSPs to differentiate on value-added services and technical capabilities increases. The advent of the SGP.32 standard to support remote management of eSIMs has the potential to stimulate further per-MB pricing falls and also sharpen the focus of buyers on value-added services and technical capabilities. With SGP.32 it is possible for end-users to migrate cellular connections between different CSPs in pursuit of better technical capabilities, better QoS or better pricing. Even if very few such wholesale migrations actually happen (as we suspect will be the case), the threat of such a migration will motivate cellular IoT CSPs to maintain competitive propositions, including in terms of price and technical capabilities. Consistent with this, Transforma Insights has increasingly frequently had conversations with IoT CSPs who are seeking specifically to highlight technical supporting capabilities as a way to differentiate their services. This is not a sweeping change in market dynamics, rather a change in emphasis away from selling ‘low-cost connectivity’ and towards offering ‘leading edge technical capabilities and low total cost of ownership’. Companies seeking to differentiate services in this way include (but are not limited to) Aeris, Cisco, Cubic3, Emnify, Eseye, floLIVE, KORE, Semtech, Simetric, Soracom, Stacuity, Tata Communications MOVE, Thales and Wireless Logic. This report explores some of the technical factors that can differentiate between IoT CSPs. In this context, Connectivity Management Platform (CMP) functionality, eSIM capabilities, dedicated core networks and security emerge as high priorities. Connectivity abstraction and CMP abstraction improve interoperability and simplify management across fragmented environments. Voice, local data traffic breakout and resilience provide important operational flexibility, particularly for automotive and multinational deployments. Software ownership and AI can differentiate providers commercially and operationally, while network monitoring, traffic control and routing capabilities increasingly support efficient, secure and regulatory-compliant IoT deployments.
- Aeris
- Cisco
- Cubic3
- Emnify
- Eseye
- floLIVE
- Kigen
- KORE
- Semtech
- Simetric
- Soracom
- Stacuity
- Tata Communications MOVE
- Teal
- Thales
- Telefonica and Wireless Logic
- Hyperconnectivity
- Internet of Things
Dash Cams: 106 million connected in-vehicle cameras will improve driver efficiency and road safety in 2035
- Internet of Things
- IoT
- Hyperconnectivity
- Dash Cams
- Dashboard Camera
- Car Digital Video Recorder
- Event Data Recorder
- Insurance
- Automotive
- Cameras
- Connected Car
- Connected Vehicles
- Aftermarket
- Suruchi Dhingra
- Matt Arnott
This report provides Transforma Insights’ view on the Dash Cams market. The primary use of Dash Cams is for recording evidence (especially in the context of road accidents) and to help combat corruption, fraud, vandalism, and other crimes. Insurers are encouraging users to adopt dash cams by reducing premiums as they can reduce instances of false claims significantly. In commercial scenarios, AI-enabled dash cams are being used to improve in-cab driver coaching and driver behaviour. While Dash Cams are becoming more common worldwide, data security regulations like GDPR pose serious challenges to the market's expansion. The report provides a detailed definition of the sector, analysis of market development and profiles of the key vendors in the space. It also provides a summary of the current status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used (including splits by 2G, 3G, 4G, 5G, LPWA, short range, satellite and others), as well as the revenue split between module, value-added connectivity and services. A full set of forecast data, including country-level forecasts, sector break-downs and public/private network splits, is available through the IoT Forecast tool.
- Blackvue
- Cobra Electronics
- Garmin
- Nexar
- Nextbase
- Samsara
- Sansata Insights
- Teletrac Navman
- Vantrue
- Internet of Things
- Hyperconnectivity
- Transportation & Storage
- Consumer
Usage-Based Insurance: New business models and rising premiums driving a 187 million device industry by 2035
- Internet of Things
- IoT
- Aftermarket
- Blackbox
- Connected Car
- Connected Vehicles
- Insurance
- Insurtech
- OBD device
- Pay as you Drive (PAYD)
- Usage Based Insurance
- Vehicle Telematics
- Suruchi Dhingra
- Nikita Singh
- Matt Arnott
This report summarises Transforma Insights’ view on the Usage Based Insurance (UBI) Application Group found in the Transforma Insights Connected Things IoT forecast. The report covers details on the benefits of UBI, the role of connected telematics devices, potential savings, and market sentiments on the use and need for UBI devices. Mostly concentrated in developed regions such as North America and Europe, the market for usage-based insurance is typically triggered by the rising cost of insurance premiums, innovation within the local insurance industry, and shifting consumer preferences. Global adoption of UBI is still very fragmented in nature, largely due to the need to develop solutions to suit national markets. Smaller markets lag in UBI adoption due to its high cost to implement. However, the launch of connected cars equipped with OEM-backed software solutions can increase the adoption of UBI, particularly in smaller markets. This could in turn launch new vendors in the market. The report provides a detailed definition of the sector, analysis of market development and profiles of the key vendors in the space. It also provides a summary of the current status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used (including splits by 2G, 3G, 4G, 5G, LPWA, short range, satellite and others), as well as the revenue split between module, value-added connectivity and services. A full set of forecast data, including country-level forecasts, sector break-downs and public/private network splits, is available through the IoT Forecast tool.
- Allianz
- Amaline
- Arity
- Audi
- AXA
- Belairdirect
- ByMiles
- Cambridge Mobile Telematics
- Carro
- Daimler
- Discovery Insurance
- Drivit
- Erie Insurance
- Ford
- Greater Than
- Hastings Direct
- Hertz
- HSB
- Insure The Box
- IMS
- JD Power
- Lowest Rates
- Movinx
- MSI
- Munich Re
- Nationwide Insurance
- Octo Telematics
- Otonomo
- Progressive
- Raptor
- Scope Technology
- State Auto Insurance
- Swiss Re
- Targa Telematics
- The Floow
- Unipol
- Viasat
- Telematics
- Willis Towers Watson
- Zego
- Zurich Insurance
- Internet of Things
- Hyperconnectivity
Payment Processing: 377 million devices by 2035 driven by a shift towards digital payments
- Internet of Things
- IoT
- Card payments
- Checkout
- Contactless payments
- Cashless payments
- Payment terminals
- Pay stations
- Self-checkout
- Retail POS
- Point of sale
This report provides Transforma Insights’ view on the Payment Processing market with a primary focus on Checkout Systems, Parking Payments, Self-Checkout Systems and Pay Stations, and Card Payment Terminals. Payment Processing is increasingly being shaped by the shift towards cashless and digital payments, as well as retailers’ focus on improving transaction efficiency and customer experience. A fully integrated Payment Processing system allows the monitoring of purchases to obtain accurate figures for stock movement that will, in turn, assist in supply chain management, enable leaner on-shelf inventory, and avoid stock shortages. The use of cashless payments is rising on a daily basis and is acting as a major driver for the adoption of contactless payment processing terminals. The adoption of contactless payments has also been further driven by its use in sectors beyond retail, such as public transport. The market is also evolving beyond conventional payment terminals. Self-checkout and AI powered computer vision systems are being deployed to improve checkout efficiency and reduce reliance on staffed tills, while SoftPOS allows smartphones and tablets to perform some functions traditionally requiring dedicated payment hardware. At the same time, alternative payment systems such as UPI in India and PIX in Brazil demonstrate that rapid account-to-account payments can reduce reliance on traditional card acceptance infrastructure. However, these developments are also creating new opportunities for connected payment devices, including QR code scanners, merchant notification devices, smart parking payment systems, and NFC enabled payment infrastructure. The report provides a detailed definition of the sector, analysis of market development and profiles of the key vendors in the space. It also provides a summary of the status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used (including splits by 2G, 3G, 4G, 5G, LPWA, Short Range, satellite, and others), as well as the revenue split between module, value-added connectivity, and services. A full set of forecast data, including country-level forecasts, sector breakdowns and public/private network splits, is available through the IoT Forecast tool.
- Adyen
- Amazon
- BMW
- Cyclos
- Diebold Nixdorf
- Ecobank
- FirstBank
- Fiserv
- Flowbird
- Global Payments
- Ingenico
- IPS
- MyPOS
- NCR Voyix
- Newland NPT
- NEXGO
- Paytm Payments Bank
- PAX
- PhonePe
- Pine Labs
- SIBS
- Verifone
- Visa
- Internet of Things
- Hyperconnectivity
- Retail & Wholesale
- Accommodation & Food Service
- Transportation & Storage
- Finance & Insurance
- Administrative
- Health & Social Care
- Arts & Entertainment
Below is a list of Transforma Insights' research reports on Digital Transformation, IoT, AI and other disruptive technologies. Our 'Essential' subscribers can access a select sub-set of the reports as 'Essential Reading'. User Group members can access exclusive 'User Group' content. Some reports (e.g. Peer Benchmarking) are only available to 'Corporate' users. For details on how to upgrade your subscriptions, check your Profile page. If you would like to speak with our analysts about the content of any report, or any other topic, please contact enquiries@transformainsights.com.
