Andrew is the Internet of Things Marketing Director for the GSMA and global media spokesperson for IoT, 5G and business transformation. Andrew has over 30 years of marketing and product management experience in the telecommunications industry. Since 2011, Andrew has worked with the GSMA Internet of Things Programme, initially directing the €2m global industry Connected Life marketing campaign promoting the early growth and development of the M2M market with industry partners Ericsson, Qualcomm and the GSMA. Andrew has been instrumental in developing collaborative GSMA industry marketing activities including the successful Mobile IoT campaign, Innovation City technology experiential marketing, the global Mobile IoT Summit series and the Intelligent Connectivity campaign. Andrew regularly presents on key IoT industry subjects such as global adoption of IoT specifications, development of 5G, AI, Big Data, eSIM and, since 2013, has been on the Editorial Advisory Board of the industry magazine IoT NOW.
Before joining the GSMA Andrew developed and managed mobile content services for both Nokia and 3UK, Hutchison Whampoa. Joining 3UK in 2001, Andrew developed and product managed a range of pioneering new mobile entertainment services utilising the 3G network. Previously, Andrew set up and managed innovative and successful new premium rate billing services for Mercury Communications and Cable & Wireless.