As CEO of Calysto, Laura guides the firm’s operations, biz dev, strategic client efforts, privacy communications, and long-term vision. She leads a team of senior-level PR, content, social and marketing communications professionals and has directed hundreds of strategic communications campaigns for clients. She and her team have won more than 10 prestigious International and American "Stevie" Business Awards.
Laura specializes in prepping a company for a liquidity event, M&A or IPO, having done it more than 30 times. She excels at strategically advising clients on their business plan and marketing objectives, then shaping Positioning and Messaging, Content Marketing, Public Relations and Social Media strategies around them. Her obsession with IoT, cloud, mobile, wireless & telecom—Calysto’s areas of expertise—permeates both her personal and professional lives. A self-proclaimed “gadget junkie,” Laura has more than 150 IoT devices in her home.