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Lucy Ashton

Advisory Board

Lucy has over 10 years’ experience in launching, producing and managing commercial, content-led conferences. An expert in identifying market opportunities for new profitable events, Lucy is adept in researching technical topics and ecosystems, writing commercial programs and recruiting senior-level speakers, while creating and managing sales, marketing and logistical plans, and teams.

Lucy has been the Managing Director of Internet of Business (IoB) USA since its launch in 2016. She leads the US business, focused on providing vertical enterprise markets with content-led events, which equip end-users with the knowledge and network to leverage emerging technologies. Prior to that she worked in San Francisco and London, managing Informa’s Cloud and Enterprise Technology portfolio, and has launched and produced events within the Telecoms, Public Sector, Built Environment and Aviation sectors for Informa, Capita Conferences and UBM.

Lucy holds a degree in International History and Politics from the University of Leeds.