Public Information & Advertising Screens: Adoption of digital information screens for enriched customer experience
- Public Information Displays
- Public Information Screens
- Digital Signage
- Digital Kiosks
- Digital Information Displays
- Digital Bus Stops
- Digital Transportation Displays
- Static Advertising
- DOOH
- Digital-Out-Of-Home
- Customer Information Screens
- Transport Information Screens
- Paras Sharma
- Matt Arnott
- Nikita Singh
This report provides Transforma Insights’ view on the Public Information & Advertising Screens market. Globally, organisations are increasingly deploying digital kiosks, billboards, and signage to offer enriched customer experience by sharing dynamic digital information. This not only reduces manual workload but also provides a platform to earn additional revenue. Using these digital screens, brands offer customised marketing ads, based on audience demographics. Despite the benefits, the industry continues to face security challenge in the form of cyber-attacks such as phishing, malware, ransomware attacks. Cyber attackers often hack digital billboards to surface malicious, false, and misleading material for public display. The report provides a detailed definition of the sector, analysis of market development and profiles of the key vendors in the space. It also provides a summary of the current status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used (including splits by 2G, 3G, 4G, 5G, LPWA, short range, satellite and others), as well as the revenue split between module, value-added connectivity and services. A full set of forecast data, including country-level forecasts, sector break-downs and public/private network splits, is available through the IoT Forecast tool.
- Clear Channel
- Connectpoint
- Global Display Solutions
- GMC
- JCDecaux
- LinkNYC
- Luminator Technology
- McDonalds
- OUTFRONT Media
- Partteam and Oemkiosks
- and The Los Angeles County Metropolitan Transportation Authority
- Visionect
- Internet of Things
- Hyperconnectivity
- Retail & Wholesale
- Transportation & Storage
- Accommodation & Food Service
- Professional, Scientific & Technical
- Government
Emerson: Digital Transformation capabilities assessment
- 3D Printing and Additive Manufacturing
- Internet of Things
- Artificial Intelligence
- Hyperconnectivity
- Human Machine Interface
- Data Sharing
- Autonomous Robotic Systems
- Distributed Ledger
- Edge Computing
- Robotic Process Automation
- Product Lifecycle Management
- Augmented reality
- Manufacturing Execution System (MES)
- Edge analytics
- Edge computing platform
- Suruchi Dhingra
- Paras Sharma
This report examines the capabilities of Emerson in Digital Transformation. It provides a comprehensive review of the products, services, and capabilities of Emerson across 11 technology areas and dozens of functions, to determine its core strengths for meeting enterprise needs. The 11 technology families in which the vendor’s capabilities are assessed are IoT, Hyperconnectivity, Human Machine Interface, Artificial Intelligence, Distributed Ledger, Data Sharing, Product Lifecycle Management, Robotic Process Automation, Edge Computing, Autonomous Robotic Systems, and 3D Printing & Additive Manufacturing. While these might not encompass every possible technology that organisations might need in order to pursue a Digital Transformation, they certainly represent the most disruptive, and therefore the ones of which enterprises should be most aware. The report includes rating across each of the technology areas and functional capabilities (specialised hardware, general hardware, software products, integrated solutions, application development, systems integration and project management, specialist services, field & operational services) using Transforma Insight’s four-level universal rating system for vendors in Digital Transformation. Internet of Things, for instance, spans hardware, software, application development, implementation, field services and specialist services. For each of the 92 combinations of function and technology, Emerson is rated for whether its capabilities are ‘Emerging’, ‘Significant’ or ‘Market Leading’ (or ‘None’). This rating is based on both the credibility of the solution and the position of the offering in the market (e.g. market share).
Direct-to-Cellular Market Landscape
- Satellite
- direct-to-device
- direct-to-cellular
- direct-to-cell
Over the course of 2023, 2024 and 2025 there have been an increasing number of announcements of the availability of Direct-to-Cellular (D2C) services delivered via satellites to smart phones, as well as more broadly Direct-to-Device (D2D) for IoT. D2C deliver a variable set of services, predominantly emergency SMS. The provision of these services involves collaboration between satellite providers and mobile network operators (MNOs), handset makers, or chipset vendors, all of which have an interest in providing an additional feature in their offerings. This report provides a summary of the agreements that have been made between satellite providers and the various MNOs, handset makers and chipset vendors. Transforma Insights generally does not focus on the smartphone space. However, the use of satellite connectivity to complement terrestrial networks is a key theme in IoT. Historically, IoT connectivity has piggybacked on networks deployed to support smartphones. Therefore, the implication of D2C deployments will also likely be felt in the IoT world and the wider D2D landscape. Furthermore, certain dynamics of the market will also be similar, such as the impact of geopolitics, meaning that the market landscape for D2D will likely evolve in parallel with that of IoT.
- 2degrees
- Africell
- Aliv
- Amazon
- Apple
- AST Space Mobile
- AT&T
- Bell Canada
- BSNL
- bMobile
- Claro
- Deutsche Telekom
- Entel
- Etisalat
- Eutelsat One Web
- Globe Telecom
- Global Star
- Hutchison
- Indosat
- Intelsat
- KDDI
- Liberty Latin America
- Lynk Global
- Millicom
- MTN
- NTT Docomo
- One New Zealand
- Ooredoo
- Orange
- Optus
- Palau National Communications Corporation (PNCC)
- Qualcomm
- Rogers Communication
- Salt Mobile
- Samsung
- Saudi Telecom Company (STC)
- Skylo
- Smart Communications
- Smartfren
- Softbank Corp.
- Spark
- Starlink
- Sure
- Telecom Argentina
- Taiwan Mobile
- Telecel Centrafrique
- Telefonica
- Telkomsel
- Telstra
- T-Mobile
- TIM Brasil
- Turkcell
- Veon Ltd. (Kyivstar)
- Verizon
- Viasat
- Vodafone
- Zain
Webinar – Transforma Insights’ annual global IoT market forecast update
- Internet of Things
- IoT
- AIoT
- forecast
- webinar
- Artificial Intelligence
- AI
Transforma Insights analysts provide their annual snapshot of the current state and future prognosis for the IoT market, giving you the most grounded perspective on what to expect over the next decade. Transforma Insights has long had a reputation for the most granular and rigorously researched forecasts of IoT and in the webinar we share the highlights.
- Internet of Things
- Artificial Intelligence
Global IoT Forecast Report, 2024-2034
- Internet of Things
- IoT
- forecast
- connections
- revenue
- technology
- LPWA
- 5G
This report provides a snapshot of the state of the IoT market in 2024 and forecasts to 2034. It is compiled based on data extracted from the Transforma Insights IoT Forecast Database, specifically the IoT ‘Connected Things’ forecasts. The forecasts are constantly updated and cover hundreds of applications across 21 vertical sectors and 196 countries.
- Hyperconnectivity
- Internet of Things
Ansys: Digital Transformation capabilities assessment
- 3D Printing and Additive Manufacturing
- Internet of Things
- Artificial Intelligence
- Hyperconnectivity
- Human Machine Interface
- Data Sharing
- Autonomous Robotic Systems
- Distributed Ledger
- Edge Computing
- Robotic Process Automation
- Product Lifecycle Management
- CAD
- CAM
- Suruchi Dhingra
- Paras Sharma
This report examines the capabilities of Ansys in Digital Transformation. It provides a comprehensive review of the products, services, and capabilities of Ansys across 11 technology areas and dozens of functions, to determine its core strengths for meeting enterprise needs.
Public Alarms & Monitors: 2.8 million connected devices by 2034 for providing timely emergency aid to citizens
- Acoustic Sensors
- Earthquake
- Gunshot Detection
- Public Warning Systems
- Emergency Alert Systems
- Public Alerts
- Public Alarms
- Public Safety
- Gunfire Locator
- Gunshots
- Natural Disasters
- Guns
- Homicide
- Emergency Response
- Automated Emergency Response
- Disaster Response
- Gun Crime
- Firearms
This report provides Transforma Insights’ view on the ‘Public Alarms and Monitors’ IoT market. This segment primarily focuses on gunshot detectors, automated emergency responses, and public warning systems. Gun violence is a major concern in many countries. Homicides and mass shootings have been on the rise, and many are not being reported to the authorities. IoT-based solutions are being implemented to combat this situation and ensure that gunshot incidents are accurately reported to the concerned authorities. Authorities are also using IoT to alert citizens about impending disasters, such as earthquakes. While most gunshot detection solutions work using a Wi-Fi Mesh network, public alarms frequently use LPWA and cellular technologies to alert citizens about potential upcoming hazards. The report provides a detailed definition of the sector, analysis of market development and profiles of the key vendors in the space. It also provides a summary of the status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used (including splits by 2G, 3G, 4G, 5G, LPWA, short range, satellite, and others), as well as the revenue split between module, value-added connectivity, and services. A full set of forecast data, including country-level forecasts, sector breakdowns and public/private network splits, is available through the IoT Forecast tool.
- Flock Safety
- Halo Smart Sensory by Motorola
- ShakeAlert
- Shooter Detection Systems
- SoundThinking
- Telegrafia
- Internet of Things
- Hyperconnectivity
LoRaWAN update: recent developments maintain its position as go-to licence-exempt LPWA connectivity technology
- Internet of Things
- IoT
- LoRaWAN
- LoRa
- Low Power Wide Area
- LPWA
LoRaWAN is the break-away leader in the licence-exempt Low Power Wide Area (LPWA) connectivity market. In recent months there have been a number of interesting developments in the space which might influence the growth trajectory of the technology. In this report we examine multiple aspects of the LoRaWAN ecosystem that have evolved significantly recently or are set to develop in the near future. These include developments in the technical standards underpinning LoRaWAN including application-specific developments and initiatives to enhance coverage (for instance, by using satellite connectivity), and a review of market traction and evolving commercial dynamics. We also review other ecosystem news including the exit of Cisco from the gateways market, the use of 2.4GHz spectrum for LoRa, and regulatory pressure on licence-exempt spectrum resources. LoRa is a physical proprietary radio communications technique, owned by the US company Semtech and operating in licence-exempt spectrum. Meanwhile, LoRaWAN is a communications protocol and system architecture that is an official ITU standard. In many cases (and particularly in China) LoRa chipsets may support communications protocols and/or architectures other than LoRaWAN, including potentially customised forks of LoRaWAN standards. Amazon’s Sidewalk is one notable such fork of LoRaWAN, using LoRa chipsets but a software stack that differs from LoRaWAN in terms of security management. This report focusses predominantly on LoRaWAN, since this is the protocol and architecture that underpins the dominant LoRa ecosystem, which was established to drive sales of LoRa chipsets. The development of the LoRaWAN standard is managed by the LoRa Alliance, an open, non-profit, member-driven organisation.
- Amazon
- Bouygues
- Centegix
- Cisco
- Echostar
- Helium
- KPN
- LoRa Alliance
- Netmore
- NextNav
- Orange
- Semtech
- Starbucks
- Swisscom
- Tata Communications
- Zenner
- Hyperconnectivity
- Internet of Things
Position Paper - eSIM Orchestration: Driving the Next Wave of IoT Connectivity
- Internet of Things
- IoT
- connectivity
- eSIM
- SGP.32
- remote SIM provisioning
In November 2024, Transforma Insights unveiled its 2025 IoT ‘Transition Topics’, a set of key themes that would significantly influence the market landscape during the year. One of those Transition Topics related to ‘eSIM orchestration vs connectivity reseller’, which was defined as follows: “The imminent arrival of the SGP.32 ‘IoT’ standard for remote SIM provisioning in 2025 promises to trigger a new phase in the provision of IoT connectivity and in the associated roles. Specifically, we expect to see the role of IoT connectivity provider (MNO/MVNO) fragment into three main roles: network operator, reseller, and a new role of eSIM Orchestrator, handling profile management and potentially integrating with a role of single-pane-of-glass (SPOG) connectivity abstraction platform.” In this Position Paper, we explore the triggers for the emergence of that eSO role, the market landscape that will emerge as a result, and the functionality that might be delivered by such a platform. The first section examines briefly the arrival of SGP.32 and the functions that were created, as well as looking at a series of other key trends in the cellular IoT connectivity landscape that are also influencing the changing market dynamics relating to how global cellular-based connectivity is delivered. This includes regulatory requirements for more localisation, evolution in middleware, and changing approaches from MNOs and MVNOs to how they address the market. Subsequent to that, a section explores what the resulting IoT connectivity landscape will look like and who the different players will be. The later sections then go on to provide a list of the functions that we might expect to be performed by the eSO, from the most fundamental of managing eSIM profiles, through to some more complex and holistic elements such as billing management, customer support and compliance, that would mark out the kind of managed solution we expect to be most appropriate for most enterprise customers. Stemming from that we include a section of questions that an enterprise might want to ask when considering who to use to provide its eSIM orchestration.
- Internet of Things
- Hyperconnectivity
Rockwell Automation: Digital Transformation capabilities assessment
- 3D Printing and Additive Manufacturing
- Internet of Things
- Artificial Intelligence
- Hyperconnectivity
- Human Machine Interface
- Data Sharing
- Autonomous Robotic Systems
- Distributed Ledger
- Edge Computing
- Robotic Process Automation
- Product Lifecycle Management
- IIoT platform
- Manufacturing Execution System (MES)
- Suruchi Dhingra
- Paras Sharma
This report examines the capabilities of Rockwell Automation in Digital Transformation. It provides a comprehensive review of the products, services, and capabilities of Rockwell Automation across 11 technology areas and dozens of functions, to determine its core strengths for meeting enterprise needs.
Below is a list of Transforma Insights' research reports on Digital Transformation, IoT, AI and other disruptive technologies. Our 'Essential' subscribers can access a select sub-set of the reports as 'Essential Reading'. User Group members can access exclusive 'User Group' content. Some reports (e.g. Peer Benchmarking) are only available to 'Corporate' users. For details on how to upgrade your subscriptions, check your Profile page. If you would like to speak with our analysts about the content of any report, or any other topic, please contact enquiries@transformainsights.com.
