This report examines the opportunities associated with the IoT use cases of child and pet tracking. These are still at a nascent stage with a considerable market opportunity.
A key factor behind the growth of child tracking devices is parental concern over child safety. These devices allow parents to track the location of their children remotely and provide peace of mind that if an emergency were to occur, their child could be found. However, the market is hindered by the availability of devices such as low-cost smartwatches. The size of the market is also limited because children who are most in need of remote tracking (those who lack independence) are also most likely to be under guardian supervision, making tracking redundant in daily life.
The Pet tracking market is gaining traction due to greater availability of devices and existing concerns about pets running away or being stolen. These tracking devices, usually in the form of pet collars, let users track their pet’s location and may also allow them to view their past routes, daily activities, and health parameters.
The report provides a detailed definition of the sector, analysis of market development and profiles of the key vendors in the space. It also provides a summary of the current status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used (including splits by 2G, 3G, 4G, 5G, LPWA, short range, satellite and others), as well as the revenue split between module, value-added connectivity and services.
A full set of forecast data, including country-level forecasts, sector breakdowns and public/private network splits, is available through the IoT Forecast tool.
The report examines key factors that are influencing the development of the market, including:
This section discusses the major reasons (such as children getting missing at an alarming frequency across major economies) for using child tracking devices by parents. For instance, in the USA, a whopping 356,908 children were reported missing in 2023.
This sub-section lists the benefits of these devices that are found in various shapes and models (such as supporting communication between parents and children). It also takes into account how schools are also using this technology to provide monitoring solutions to parents for their peace of mind.
This sub-section talks about some of the obstacles (such as the security concern associated with child tracking devices) which can hinder their growing adoption. It also makes comparisons between child tracking devices and various alternatives (like smartwatches and Apple Tags), and talks about their advantages and disadvantages. It also includes network connectivity used in these devices (such as LPWA and many more) and their advantages (such as increased battery life of LPWA connectivity).
This section discusses how the pet tracking market is also gaining traction due to various concerns (such as pets getting stolen from owners), their benefits (such as supervising pets’ health and fitness parameters), and features (like gathering data related to a pet’s health). It also discusses the connectivity technologies currently used in pet trackers and what they will be relying on, in the long run.
The key vendors section lists some of the main providers of products and services related to the market such as Amosense, AngelSense, Kippy, Life360, PawTrack, Weenect, and Whistle. The report provides profiles of the various vendors including aspects most relevant to this Application Group, such as product offerings, pricing, financial results, and technology.
In the market forecasts section, we provide a summary of the forecasts from the Transforma Insights IoT Forecast Database:
The report charts the growth in the number of devices which will grow from 11.5 million in 2023 to 30.98 million in 2033.
Transforma Insights forecasts are compiled on a country-by-country basis. This report includes a regional summary, showing splits between Australasia, Greater China, North America, Europe, Japan, Latin America, MENA, Russia & Central Asia, South East Asia, South Korea, India & South Asia, and Sub-Saharan Africa.
Transforma Insights’ IoT forecasts include splits between the various connectivity technologies as follows: 2G, 3G, 4G, 5G mMTC, 5G non-mMTC, LPWA (non-mMTC), Satellite, Short Range, and Other.
This section discusses which technologies will be used in the child and pet tracking application group.
This part of the report discusses the market growth in terms of revenue (module revenue, service wrap revenue, and VAC revenue). Transforma Insights estimates that the revenue in the Child and Pet Tracking Application Group will grow at a CAGR of 12%.
