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Child & Pet Tracking: 19.5 million connected devices by 2030, generating USD1.2 billion

  • Internet of Things
  • IoT
  • Hyperconnectivity
  • child tracker
  • pet tracker
  • smart tracker
  • location tracker
  • real-time monitoring
  • Paras Sharma
  • Matt Arnott
This report examines the opportunity associated with the IoT use cases of child and pet tracking. These are still at a nascent stage with a considerable market opportunity to capture.

Report summary

This report examines the opportunity associated with the IoT use cases of child and pet tracking. These are still at a nascent stage with a considerable market opportunity to capture.

The use of child tracking devices is growing due to safety concerns driving parents to use tracking devices to monitor their children. However, the market is facing challenges from alternative devices such as low-cost smartwatches which may hinder their potential. Additionally, some parents perceive these devices as redundant as these will mostly be used for small children who still need parental surveillance.

The Pet tracking market is gaining traction due to the greater availability of devices and existing concerns related to pets running away or being stolen from owners. This concern leads pet owners to purchase pet trackers. These tracking devices usually come in the form of pet collars and allow people to not only monitor location but also allow viewing pets’ historical routes, and routine activities along with their health parameters.

The report provides a detailed definition of the sector, analysis of market development and profiles of the key vendors in the space. It also provides a summary of the current status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used and revenue.

A full set of forecast data, including country-level forecasts, sector breakdowns and public/private network splits, is available through the IoT Forecast tool.

Key market developments in Child and Pet Tracking Application Group

The report examines key factors that are influencing the development of the market, including:

Child Tracking

This section discusses the major reasons (such as children getting missing at an alarming frequency across major economies) for using child tracking devices by parents. For instance, in the USA, a whopping 337,195 children were reported missing in 2021.

A portable device offering a plethora of benefits to parents

This sub-section lists the benefits of these devices that are found in various shapes and models (such as supporting communication between parents and children). It also takes into account how schools are also using this technology to provide monitoring solutions to parents for their peace of mind.

Smartwatches, security, and constant surveillance are major challenges towards device adoption

This sub-section talks about some of the obstacles (such as the security concern associated with child tracking devices) which can hinder their growing adoption. It also makes comparisons between child tracking devices and various alternatives (like smartwatches and Apple Tags), and talks about their advantages and disadvantages. It also includes network connectivity used in these devices (such as LPWA and many more) and their advantages (such as increased battery life of LPWA connectivity).

Pet Tracking

This section discusses how the pet tracking market is also gaining traction due to various concerns (such as pets getting stolen from owners), their benefits (such as supervising pets’ health and fitness parameters), and features (like gathering data related to a pet’s health). It also discusses the connectivity technologies currently used in pet trackers and what they will be relying on, in the long run.

Key vendors for Child and Pet Tracking

The key vendors section lists some of the main providers of products and services related to the market such as Amosense, AngelSense, Kippy, Life360, PawTrack, Weenect, and Whistle. The report provides profiles of the various vendors including aspects most relevant to this Application Group, such as product offerings, pricing, financial results, and technology.

Market forecasts for Child and Pet Tracking Application Group

In the market forecasts section, we provide a summary of the forecasts from the Transforma Insights IoT Forecast Database:


The report charts the growth in the number of devices which will grow from 4.6 million in 2020 to 19.5 million in 2030.

Transforma Insights forecasts are compiled on a country-by-country basis. This report includes a regional summary, showing splits between Australasia, Greater China, North America, Europe, Japan, Latin America, MENA, Russia & Central Asia, South East Asia, South Korea, India & South Asia, and Sub-Saharan Africa.


Transforma Insights’ IoT forecasts include splits between the various connectivity technologies as follows: 2G, 3G, 4G, 5G mMTC, 5G non-mMTC, LPWA (non-mMTC), Satellite, Short Range, and Other.

This section discusses which technologies will be used in the child and pet tracking application group.


This part of the report discusses the market growth in terms of revenue (module revenue, service wrap revenue, and VAC revenue). Transforma Insights estimates that the revenue in the Child and Pet Tracking Application Group will grow at a CAGR of 18%.

  • Amosense
  • AngelSense
  • Apple
  • Kippy
  • Life360 (Jiobit)
  • PawTrack
  • SkoolSmart
  • Weenect
  • Whistle
  • Internet of Things
  • Hyperconnectivity
    • Consumer