Generative AI opportunities are being increasingly explored by companies across many industries. In this Key Topic Insight Report, we start with the discussion on what generative AI is, the benefits of the technology, and how has the technology evolved over the years. We also discuss the meaning of Foundation Model and Large Language Model, the terms which appear frequently whenever generative AI is discussed.
A major part of the report focuses on highlighting use cases where generative AI can be deployed to support several enterprise functions. It will help potential adopters of the technology to prioritise use cases that will benefit the most by use of generative AI. For example, it discusses the potential of the technology in customer support, IT, sales, marketing, finance and R&D functions. The report also lists examples of leading companies that are already deploying the technology within these functions.
While the technology looks promising for the future, it has a flip side too. The last part of the report discusses the major challenges associated with the technology, including data bias, technical complexity, intellectual property rights and legal concerns.