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Hyperscaler Digital Transformation Peer Benchmarking 2021

  • Hyperscale
  • hyperscaler
  • AI
  • ML
  • artificial intelligence
  • machine learning
  • robotics
  • autonomous
  • data
  • exchange
  • distributed
  • ledger
  • blockchain
  • edge
  • cloud
  • augmented
  • virtual
  • reality
  • connectivity
  • internet of things
  • IoT
  • RPA
  • robotic process automation
  • consulting
  • systems integration
  • Matt Hatton
This major report analyses the relative strengths of three ‘Hyperscalers’ in delivering Digital Transformation capabilities for enterprises. It features Amazon Web Services (AWS), Google, and Microsoft. It examines capabilities across 11 technology areas (including AI and IoT) and numerous functions including hardware, software and services.

This report analyses the relative strengths of three ‘Hyperscalers’ in delivering Digital Transformation capabilities for enterprises. It features Amazon Web Services (AWS), Google, and Microsoft.

The bulk of the report provides our assessment of the capabilities of each of the vendors for each of the eleven technology families and between 5 and 14 functions per technology family. This includes hardware, software, services, consulting and various other elements. This section was compiled based on extensive desk research and interviews with and written feedback from the vendors. The section includes an explanation of the rating system (based on ‘Emerging’, ‘Significant’ or ‘Market Leading’ capabilities) and tabulated notes on our views on each of the vendors for each of the technology families. The section include recommendations to enterprises on which vendor would be best placed to support them for different functions within the particular technology family.

Based on the rating of each vendor for each function in each technology family we are then able to rank the vendors, by technology, by role and overall for Digital Transformation. For the purposes of ranking the vendors, we apply a weighting for each function and for the eleven technology families relative to each other. The latter is based on the expected investment in that technology family over the next decade. These weightings allow us to score the overall capabilities of the vendors for Digital Transformation as a whole.

As well as the ratings, there are a number of broader intangible factors, such as how easy the company is to work with, the extent of its channels and the ability to deliver products and services in other adjacent areas. These are considered in a separate section.

The report finishes with links to some further reading related to the vendors and/or topics raised.

  • 1NCE
  • AT&T
  • Affirmed Networks
  • Alphabet
  • Amazon
  • Amazon Web Services
  • Google
  • Google Cloud
  • Graphcore
  • Hololens 2
  • Intel
  • Lenovo
  • Microsoft
  • Nuance Communications


        Transforma Insights’ series of Digital Transformation research covers all aspects of the Digital Transformation technologies, markets and vendors that we cover, including Internet of Things (IoT) and Artificial Intelligence (AI). Technology Insight Reports provide a qualitative guide to the impact of the twelve technology families upon which we focus, Case Study Insight Reports analyse the information in the Best Practice & Vendor Selection Database, Forecast Insight Reports expand upon the data in the TAM Forecasts, Key Topic Insight Reports cover other interesting and noteworthy topics, and Vendor Insight Reports identify the relative strengths and weaknesses of vendors and show which should be top of any buyer's list when implementing Digital Transformation. A more detailed version of the Vendor Insight Reports is available for our ‘Corporate’ subscribers in the form of our Peer Benchmarking reports detailing the capabilities of vendors within the market being examined.

        Digital Transformation Reports are far from the only way that we help our clients. We offer comprehensive support, strategic insight and market intelligence for any organisation interested in Artificial Intelligence (AI), Internet of Things (IoT) and Digital Transformation (DX).