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Moving upstream: beyond Design Thinking in Digital Transformation

  • Design Thinking
  • Digital Transformation
  • Jim Morrish
As companies address the opportunities and challenges of digital transformation, there is often a challenge as to where to start the process. Design Thinking is a well-established technique that puts the human experience at the centre of a problem-solving exercise. In this Key Topic Insight Report we briefly discuss Design Thinking approaches, before focusing on some of the ‘upstream’ activities that can be undertaken to make Design Thinking initiatives more effective.

As companies address the opportunities and challenges of digital transformation, there is often a challenge as to where to start the process. Design Thinking is a well-established technique that puts the human experience at the centre of a problem-solving exercise.

In this Key Topic Insight Report we briefly discuss Design Thinking approaches, before focusing on some of the ‘upstream’ activities that can be undertaken to make Design Thinking initiatives more effective.

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  • DXC
  • Fujitsu
  • IBM
  • SAP
  • Stanford Design School

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