The last few years have seen substantial competitive pressure on the price of cellular-based IoT connectivity. Many Mobile Network Operators (MNOs) and some IoT-focused Mobile Virtual Network Operators (MVNOs) have sought to find alternative approaches to enhancing and differentiating their offerings in order to mitigate the consequent impact on revenue, including the layering on of additional value-added services. This report examines approaches to pricing and packaging of the core IoT connectivity-related products, and mechanisms that might be engaged in an effort to avoid the commoditisation of connectivity that seems to be the prevailing trend. This includes consideration of data plans and positioning connectivity as part of an end-to-end offering.
The last few years have seen substantial competitive pressure on the price of cellular-based IoT connectivity. Many Mobile Network Operators (MNOs) and some IoT-focused Mobile Virtual Network Operators (MVNOs) have sought to find alternative approaches to enhancing and differentiating their offerings in order to mitigate the consequent impact on revenue, including the layering on of additional value-added services.
This report examines approaches to pricing and packaging of the core IoT connectivity-related products, and mechanisms that might be engaged in an effort to avoid the commoditisation of connectivity that seems to be the prevailing trend. This includes consideration of data plans and positioning connectivity as part of an end-to-end offering.
