This report provides Transforma Insights’ view on the Public Information & Advertising Screens market.
Globally, organisations are increasingly deploying digital kiosks, billboards, and signage to offer enriched customer experience by sharing dynamic digital information. This not only reduces manual workload but also provides a platform to earn additional revenue. Using these digital screens, brands offer customised marketing ads, based on audience demographics. Despite the benefits, the industry continues to face security challenge in the form of cyber-attacks such as phishing, malware, ransomware attacks. Cyber attackers often hack digital billboards to surface malicious, false, and misleading material for public display.
The report provides a detailed definition of the sector, analysis of market development and profiles of the key vendors in the space. It also provides a summary of the current status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used (including splits by 2G, 3G, 4G, 5G, LPWA, short range, satellite and others), as well as the revenue split between module, value-added connectivity and services. A full set of forecast data, including country-level forecasts, sector break-downs and public/private network splits, is available through the IoT Forecast tool.
