This report provides Transforma Insights’ view on the Public Information & Advertising Screens market.
Globally, organisations are increasingly deploying digital kiosks, billboards, and signage to enrich customer experiences by sharing dynamic digital information. This not only reduces manual workload but also provides a platform to earn additional revenue. Using digital screens, brands can offer customised marketing, often based on audience demographics. Despite the benefits, the industry continues to face security challenges in the form of cyber-attacks such as phishing, malware, and ransomware attacks. Meanwhile cyber attackers can hack digital billboards to display malicious, false, and misleading material for public display.
The report provides a detailed definition of the sector, analysis of market development and profiles of the key vendors in the space. It also provides a summary of the current status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used (including splits by 2G, 3G, 4G, 5G, LPWA, short range, satellite and others), as well as the revenue split between module, value-added connectivity and services. A full set of forecast data, includingccountry-level forecasts, sector breakdowns and public/private network splits iscavailable through the IoT Forecast tool.
The report examines key factors that are influencing the development of the public information & advertising screens market, including:
This section first discusses the general benefits of deploying public information and advertising screens, like lowering manual work and reducing operational costs. It then discusses how these screens can also prove to be effective for individual industry sectors, including transportation, government, and retail. For example, in retail, digital kiosks are placed in shops, shopping malls, and other retail establishments to provide customers with information on products and store layout.
This section discusses the communication technologies and some of their benefits and challenges that are required for the operation of digital signage. For instance, while Cellular
technology can offer data transmission over longer distances at low latency rates, it is comparatively expensive when compared to other technologies.
This section points out the major downside of digital information and advertising screens, such as being prone to security issues and being responsible for accidents (which, in turn, has led certain governments to ban them). It also discusses some existing challenges for digital signage, such as online advertising, as many firms prefer promoting their products and services through web advertising and social media platforms.
This section explains what transport information screens are, their functions (such as communicating information about arrivals and departures), and why are they gaining popularity. It also provides some examples of some relevant IoT deployments for this application, like the Bus Rapid Transit System (BRTS) in India deploying smart public information systems in multiple cities.
This section defines what CISs (Customer Information Screens) are and why are these being increasingly deployed by retailers. For instance, these screens offer eye-catching and visually appealing product and store information, which allows retailers to ensure better customer experience.
It also charts a few examples of relevant IoT deployments for this application, such as Buona Beef using Samsung Kiosk for self-service kiosks and menu displays within the restaurant, which has enabled it to address issues related to labour shortages, customer service time, and user experience.
This section of the report discusses how the culture and tourism industry is using digital information systems to improve travellers’ experience by continuously providing real-time information.
It also talks about digital kiosk providers (like LinkNYC) which offer various services, such as charging ports, maps, and calling features. It also mentions a few examples of relevant IoT deployments in this application, including Saint John’s Tourism Bureau deploying self-service digital kiosks for visitors, which enabled it to provide a better visitor experience without adding additional staff.
This section focusses on the DOOH (Digital Out of Home) advertising platform. It discusses its major benefits (such as helping companies in increasing brand awareness and building brand image on a larger scale – by catering to a broader audience) and how it is better than traditional out-of-home advertising.
It also discusses the increasing adoption of DOOH advertising in different sectors, especially in EV charging stations. Then, in a tabular format, it lists some companies from the EV charging sector and discusses the geography where they function and the number of charging stations they have, that are integrated with DOOH screens. To cite an example from the table, Volta Inc. is present across 26 states in the US and has 2636 charging stations with over 4600 digital screens. This section also provides some examples of relevant IoT deployments in this application, including Landsec using connected advertising screens at Piccadilly Circus in London.
This section discusses how this form of advertising is particularly an opportunity for transit agencies to harness untapped revenue opportunities. For instance, while transit agencies can lease out vehicle-mounted screens to various firms (to run digital advertising), brands can connect with passengers and passers-by and leave a lasting impression by running digital ads on both the interior and the exterior of buses and trains. It also discusses how multiple technology companies (one being American Express) are also venturing into taxi-top advertisements to offer targeted advertisements, based on place, time, audience, demography, and weather. This section also charts some examples of relevant IoT deployments in this application, like Global and Translink launching digital bus screens in Northern Ireland.
The key vendors section lists some of the main providers of products and services related to the Public Information & Advertising Screens market, such as Clear Channel, Connectpoint, Global Display Solutions, JCDecaux, Luminator Technology, Papercast, Partteam & Oemkiosks, and Visionect. The report provides profiles of the various vendors including aspects most relevant to this Application Group, such as product offerings, pricing, financial results, and technology.
In the market forecasts section, we provide a summary of the Public Information & Advertising Screens forecasts from the Transforma Insights IoT Forecast Database:
The report charts the growth in the number of connected devices in the Public Information & Advertising Screens Application Group, which will grow from 7.0 million in 2024 to 14.7 million in 2034.
Transforma Insights forecasts are compiled on a country-by-country basis. This report includes a regional summary, showing splits between Australasia, Greater China, North America, Europe, Japan, Latin America, MENA, Russia & Central Asia, South East Asia, South Korea, India & South Asia, and Sub-Saharan Africa.
Transforma Insights’ IoT forecasts include splits between the various connectivity technologies as follows: 2G, 3G, 4G, 5G mMTC, 5G non-mMTC, LPWA (non-mMTC), Satellite, Short Range, and Other.
This section discusses which technologies will be used in the Public Information & Advertising Screens Application Group.
This part of the report discusses the market growth in terms of revenue (module revenue, service wrap revenue, and VAC revenue). Transforma Insights estimates that the revenue in the Public Information & Advertising Screens Application Group will grow at a CAGR of 11%.
