This report provides Transforma Insights’ view on the Public Information & Advertising Screens market. Globally, organisations are increasingly deploying digital kiosks, billboards, and signage to offer enriched customer experience by sharing dynamic digital information. This not only reduces manual workload but also provides a platform to earn additional revenue. Using these digital screens, brands offer customised marketing ads, based on audience demographics. Despite the benefits, the industry continues to face security challenges in the form of cyber-attacks such as phishing, malware, and ransomware attacks. Cyber attackers often hack digital billboards to surface malicious, false, and misleading material for public display.
The report provides a detailed definition of the sector, an analysis of market development, and profiles of the key vendors in the space. It also provides a summary of the current status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used and revenue.
A full set of forecast data, includingccountry-level forecasts, sector breakdowns and public/private network splits iscavailable through the IoT Forecast tool.
The report examines key factors that are influencing the development of the public information & advertising screens market, including:
This section defines what transport information screens are, what are their functions (such as communicating information about arrivals and departures), and why are they gaining popularity (such as improved flexibility and convenience). It also discusses some of the relevant IoT deployments in this application (such as the Bus Rapid Transit System in India deploying smart information systems in multiple cities).
This section defines what CISs (Customer Information Screens) are and why are these being increasingly deployed by retailers (one of the many reasons include lesser operational cost). It also discusses how modern connected screens (that use AI and ML models) have contributed towards their rapid deployment.
This section of the report discusses how the culture and tourism industry is using digital information systems to improve travellers’ experience by continuously providing real-time information.
This section focusses on the DOOH (Digital Out of Home) advertising platform. It discusses the major benefits of this platform (such as helping companies in increasing brand awareness and building brand image on a larger scale – by catering to a broader audience) and how it is better than traditional out-of-home advertising. It also charts how DOOH has opened up new business models, which is further impacting the market.
This section discusses how this form of advertising is particularly an opportunity for transit agencies to harness untapped revenue opportunities. It also discusses how multiple technology companies (one being American Express) are also venturing into taxi-top advertisements to offer targeted advertisements, based on place, time, audience, demography, and weather.
The key vendors section lists some of the main providers of products and services related to the Public Information & Advertising Screens market, such as Clear Channel, Connectpoint, Global Display Solutions, JCDecaux, Luminator Technology, Papercast, Partteam and Oemkiosks, and Visionect. The report provides profiles of the various vendors including aspects most relevant to this Application Group, such as product offerings, pricing, financial results, and technology.
In the market forecasts section, we provide a summary of the Public Information & Advertising Screens forecasts from the Transforma Insights IoT Forecast Database:
The report charts the growth in the number of connected devices in the Public Information & Advertising Screens Application Group, which will grow from 5.3 million in 2022 to 12.9 million in 2032.
Transforma Insights forecasts are compiled on a country-by-country basis. This report includes a regional summary, showing splits between Australasia, Greater China, North America, Europe, Japan, Latin America, MENA, Russia & Central Asia, South East Asia, South Korea, India & South Asia, and Sub-Saharan Africa.
Transforma Insights’ IoT forecasts include splits between the various connectivity technologies as follows: 2G, 3G, 4G, 5G mMTC, 5G non-mMTC, LPWA (non-mMTC), Satellite, Short Range, and Other.
This section discusses which technologies will be used in the Public Information & Advertising Screens Application Group.
This part of the report discusses the market growth in terms of revenue (module revenue, service wrap revenue, and VAC revenue). Transforma Insights estimates that the revenue in the Public Information & Advertising Screens Application Group will grow at a CAGR of 13%.
