Marketing executives within technology vendors, from the CMO down, are key users of Transforma Insights’ research. Based on a new set of research and analysis undertaken by Brad Canham, VP Research, and Matt Hatton, Founding Partner, we share a set of innovative new perspectives and approaches specifically aimed at that technology marketing function. The technology fields upon which Transforma Insights focuses, including IoT and AI, are in a constant state of flux, and marketing strategies need to similarly evolve.
In this webinar, Brad and Matt will discuss some of the latest research that Transforma Insights has undertaken on new approaches to technology marketing, including:
The webinar is available as a replay below.
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