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White Goods: 1.1 billion connected devices by 2030, functioning on short range and LPWA technologies

  • Internet of Things
  • IoT
  • Hyperconnectivity
  • White Goods
  • refrigerators
  • washing machines
  • dishwashers
  • Rohan Bansal
  • Matt Arnott
This report summarises the status and forecasts from the White Goods Application Group found in the Transforma Insights Connected Things IoT forecast. The report provides a description of what is covered in the Application Group, as well as top-level figures from the forecast that provide detail on how many connected devices will be installed, the types of communication technology used and the total revenue opportunity. Full details are accessible through the TAM Forecast tool.

Report summary

This report provides Transforma Insights’ view on the White Goods market. This segment comprises Commercial and Residential White Goods, including fridges, freezers, fridge-freezers, washing machines, drying machines, washer-dryers, cooking equipment, and dishwashers.

Smart connected white goods provide consumers with a host of options to run and control them (like through PCs, tablets, and smartphone applications). Mostly, these appliances connect via Wi-Fi, but can also use PLC (Power Line Communication), NFC (Near Field Communication), Bluetooth, and Zigbee. In future, manufacturers will increasingly implement LPWA connectivity on these devices for remote monitoring and diagnostics purposes. Overall, we expect the number of connected white goods devices to grow more than ten-fold between now and 2030, reaching 1.1 billion connected devices.

The report provides a detailed definition of the sector, analysis of market development and profiles of the key vendors in the space. It also provides a summary of the current status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used and revenue.

A full set of forecast data, including country-level forecasts, sector breakdowns and
public/private network splits, is available through the IoT Forecast tool.

Key market developments in White Goods Application Group

This section begins with a definition of smart connected white goods, their benefits (like allowing consumers to monitor energy usage), and how these appliances are being increasingly adopted in both private and commercial use cases. It also talks about the prevalent connectivity technology supporting these devices (like Near Field Communication) and how their preference is changing over time paving the way for alternative communication technologies to take over. It also discusses the major drawbacks of connected white goods devices (including security concerns) which may dissuade users from purchasing them.

Home Fridges & Freezers

This section begins with a description of the evolution of smart refrigerators and lists the features of modern-day refrigerators (such as the ability to connect to the internet via Wi-Fi, cellular, and Bluetooth). It then expounds on the specific feature of load shifting, associated with connected fridges and freezers and its advantages (such as controlling electricity demand for short time periods based on input from electricity providers, eventually allowing the owners of these devices to reduce their energy bills).

It also lists some of the popular devices by market vendors in the industry including Motorola 592 L Smart Wi-Fi Enabled Frost Free Side by Side Refrigerator, which is equipped with Wi-Fi connectivity and can be operated remotely when connected to the internet.

Home Washing & Drying

This section talks about the general features (like automatic program selection) and some specific features of connected home washers & dryers (such as deciding upon a washing or drying program based on the textile type and degree of dirtiness of clothes using sensors). It then discusses how connected washers and dryers can also reduce electricity consumption and resultant carbon emissions.

It also lists some of the popular devices by market vendors, like the LG Front Load Washing Machine with Heater FHM1408BDL, which is a Wi-Fi-connected device offering a full touchscreen control panel as a user interface. The device can also be controlled remotely when connected to Wi-Fi and offers features such as self-diagnosis to prevent machine downtime.

Home Dishwashers

This section of the report talks about the additional features of smart dishwashers compared to traditional ones. For example, smart dishwashers that are connected via Wi-Fi allow users to start wash cycles anytime from a smartphone application, monitor performance, check cycle status, lock and unlock dishwashers from anywhere, and receive finished cycle, low detergent, malfunction, and leak alerts on smartphones.

Some of the popular devices by market vendors have also been included in this section, such as LG QuadWash Dishwasher, a device which can be connected to Wi-Fi using LG’s ThinQ technology and allows users to monitor the cycle time from a smartphone and get alerts when the dishes are clean.

Home Cooking

This section talks about the variety of smart appliances in modern-day kitchens and how consumers can take advantage of these devices (like having recipes read out to them while cooking). It then discusses the connectivity technology used in connected ovens and stovetops and their features (such as barcode scanning capabilities to download cooking instructions).

It also mentions some of the popular devices by market vendors, including the GE Profile 30" Smart Built-In Convection Single Wall Oven, which is a connected oven with built-in Wi-Fi features to control and manage them remotely through a smartphone or a tablet.

Commercial Refrigeration, Cooking and Dishwashing Equipment

This section of the report considers the roles IoT is playing in restaurants and commercial kitchens (such as allowing end users to remotely manage equipment and ensure they always function properly by detecting any technical faults well in advance) and their benefits (like ensuring that food is neither overcooked nor undercooked). It also refers to the connectivity technology used in these devices (like Short Range) and the advantages of these technologies.

It also explains how commercial connected refrigerators (that rely on IoT) have also gained prominence in the market, the reasons behind their growing popularity (like sensors deployed on the refrigerators allowing constant monitoring of the status of the food items inside the fridge), and why they will find a diversity of use cases in different industries, including hospitality, retail, manufacturing, and healthcare.

It also comprises a few relevant IoT deployments in this application, like ISA, an Italian refrigerator manufacturer, partnering with Telenor to optimise performance and streamline processes by adopting IoT, eventually helping ISA to monitor the systems remotely in real-time and automate the temperature control in the refrigerators.

Commercial Washing and Drying Equipment

This section describes how smart washing and drying equipment devices are connected via Wi-Fi and the functions they serve for the operators (like sending timely alerts and reminders to the operators to take out their laundry when the process is complete). It then talks about how these devices are also used by the public for self-service laundry.

This section also gives some relevant examples of IoT deployments in this application like Broadmead Resthome partnering with WashConnect to meet its capacity requirements and increase productivity.

Key vendors for White Goods

The key vendors section lists some of the main providers of products and services related to the market such as Samsung, LG, Haier, Electrolux, and Bosch. The report provides profiles of the various vendors including aspects most relevant to this Application Group, such as product offerings, pricing, financial results, and technology.

Market forecasts for White Goods

In the market forecasts section, we provide a summary of the forecasts from the Transforma Insights IoT Forecast Database:

Devices

The report charts the growth in the number of connected white goods devices which will grow from 76 million in 2020 to 1.1 billion in 2030.

Transforma Insights forecasts are compiled on a country-by-country basis. This report includes a regional summary, showing splits between Australasia, Greater China, North America, Europe, Japan, Latin America, MENA, Russia & Central Asia, South East Asia, South Korea, India & South Asia, and Sub-Saharan Africa.

Technologies

Transforma Insights’ IoT forecasts include splits between the various connectivity technologies as follows: 2G, 3G, 4G, 5G mMTC, 5G non-mMTC, LPWA (non-mMTC), Satellite, Short Range, and Other.

This section discusses which technologies will be used in the white goods application group.

Revenue

This part of the report discusses the market growth in terms of revenue (module revenue, service wrap revenue, and VAC revenue). Transforma Insights estimates that the revenue in the White Goods Application Group will grow at a CAGR of 48%.

  • Bosch
  • Electrolux
  • General Electric
  • LG
  • Liebherr
  • Magimix Nespresso
  • Miele
  • OptConnect
  • Samsung
  • ShelfX
  • Thermomix
  • WashConnect
  • Whirlpool
  • Hyperconnectivity
  • Internet of Things
    • Accommodation & Food Service
    • Health & Social Care
    • Manufacturing
    • Other Services
    • Professional, Scientific & Technical
    • Retail & Wholesale
    • Transportation & Storage