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Webinar - New approaches for technical marketeers: ‘Disturbance Marketing’ and beyond

  • IoT
  • Internet of Things
  • Artificial Intelligence
  • AI
  • webinar
  • technical
  • marketing
  • Brad Canham
  • Matt Hatton
Based on a new set of research and analysis undertaken by Brad Canham, VP Research, and Matt Hatton, Founding Partner, we share a set of innovative new perspectives and approaches specifically aimed at that technology marketing function. The technology fields upon which Transforma Insights focuses, including IoT and AI, are in a constant state of flux, and marketing strategies need to similarly evolve.

          Asset Monitoring: 181 million devices by 2032 to mostly prevent theft and increase asset productivity

          • IoT
          • Internet of Things
          • LPWA
          • Short-Range
          • Wi-Fi
          • Bluetooth
          • RFID
          • Asset Monitoring
          • Gaming Machines
          • Livestock
          • Cattle
          • Sheep
          • Medical Equipment
          • Fitness Equipment
          • Commercial Fitness
          • Gym Equipment
          • Ring Buoys
          • Life Jackets
          • Life Vests
          • Agriculture
          • Health & Safety
          • EMS
          • Emergency Medical Service
          • Rohan Bansal
          • Matt Arnott
          This report summarises the status and forecasts from the Asset Monitoring Application Group found in the Transforma Insights Connected Things IoT forecast. The report provides a description of what is covered in the Application Group, as well as top-level figures from the forecast that provide detail on how many connected devices will be installed, the types of communication technology used and the total revenue opportunity. Full details are accessible through the TAM Forecast tool.
          • Allflex Livestock Intelligence
          • CasinoTrac
          • CoreRFID
          • DigitAnimal
          • Digital Matter
          • EcoFit
          • Ensinco Casino Management System
          • Monnit
          • Plastimo
          • Rastrac
          • Sofar Ocean
          • U-Blox
          • Win Systems
          • Wireless Links
          • ZiggyTec
          • Internet of Things
          • Hyperconnectivity
            • Agriculture, Forestry & Fishing
            • Arts & Entertainment
            • Health & Social Care

            Pricing models for cellular IoT connectivity providers

            • Internet of Things
            • IoT
            • connectivity
            • cellular
            • pricing
            • enterprise
            • consumer
            • data
            • differentiation
            • Matt Hatton
            The last few years have seen substantial competitive pressure on the price of cellular-based IoT connectivity. Many Mobile Network Operators (MNOs) and some IoT-focused Mobile Virtual Network Operators (MVNOs) have sought to find alternative approaches to enhancing and differentiating their offerings in order to mitigate the consequent impact on revenue, including the layering on of additional value-added services. This report examines approaches to pricing and packaging of the core IoT connectivity-related products, and mechanisms that might be engaged in an effort to avoid the commoditisation of connectivity that seems to be the prevailing trend. This includes consideration of data plans and positioning connectivity as part of an end-to-end offering.
            • 1NCE
            • Audi
            • Justworx
            • Onomondo
            • Particle
            • Soracom
            • Telefonica
            • Telia
            • Things Mobile
            • Verizon
            • Vodafone
            • Wireless Logic
            • Hyperconnectivity
            • Internet of Things

                Webinar: Software-defined networks for IoT: moving connectivity from commodity to differentiator

                • Webinar
                • IoT
                • Internet of Things
                • network
                • 5G
                • hyperscale
                • connectivity
                • Matt Hatton
                On the 5th December 2023, Transforma Insights' Matt Hatton moderated a webinar sponsored by Stacuity, which examined how the delivery of global connectivity, particularly for IoT, is changing to meet evolving needs and reasserting the value of the network.
                • 1oT
                • Apiro Data
                • Stacuity
                • Velos IoT
                • Hyperconnectivity
                • Internet of Things

                    Air Transport: Generating USD715 million through IoT by tracking aircraft location and providing on-board connectivity to passengers

                    • Internet of Things
                    • IoT
                    • Hyperconnectivity
                    • Aeroplanes
                    • Aircraft
                    • Air Cargo
                    • Air Freight
                    • Air Travel
                    • Cargo Monitoring
                    • Charter Flights
                    • Connected Vehicles
                    • Emissions
                    • Flight Management Systems
                    • Helicopters
                    • High Throughput Satellite (HTS) systems
                    • In-flight Wi-Fi
                    • In-flight Entertainment & Connectivity (IFEC)
                    • Location Tracking
                    • Military Vehicles
                    • On-board Connectivity
                    • Public Transport
                    • Sustainability
                    • Transportation
                    • Weather Information Services (WIS)
                    • Rohan Bansal
                    • Matt Arnott
                    This report provides Transforma Insights’ view on IoT in the Air Transport market. This segment comprises Cargo Aircraft, Public Transport Services – Air, and Other Aircraft.
                    • AirAsia
                    • AirBridgeCargo
                    • Air France
                    • Air New Zealand
                    • Arviem
                    • Aviaso
                    • British Airways
                    • CargoLogicAir
                    • Egypt Air
                    • Emirates
                    • Ericsson
                    • Gogo Business Aviation
                    • Groupe ADB
                    • Honeywell
                    • Honeywell Aerospace
                    • Hub One
                    • Inmarsat
                    • Iridium
                    • Malaysia Airlines
                    • Moment
                    • Panasonic
                    • SITAONAIR
                    • Tata Communications
                    • TrueNorth Avionics
                    • Qatar Airways
                    • Virgin Atlantic
                    • Internet of Things
                    • Hyperconnectivity
                      • Transportation & Storage

                      Multi-access edge computing (MEC): Operators steering the way through 5G and integrated MEC capabilities

                      • 5G
                      • Cloud Computing
                      • Communication Service Providers (CSP)
                      • Dedicated Edge
                      • Distributed Edge
                      • Hybrid MEC
                      • Hyperscalers
                      • Private MEC
                      • Private Network
                      • Public MEC
                      • Nikita Singh
                      In October 2023, Transforma Insights published the report “Multi-access edge computing (MEC): Private MEC takes an edge over Public MEC with more real-time deployments than pilots”, that examined the potential use cases for MEC. This report is an extension on that report and provides an in-depth view of various telecom operators and their MEC strategy. Telecom operators are now at crossroads to provide ubiquitous connectivity to enterprises across different industry verticals. The rollout of 5G and the need to support time-critical use-cases such as autonomous robots, drones, metaverse, AR-VR applications, autonomous vehicles, and multimedia applications has made MEC important for connectivity and computing synergy. The report examines 13 major telecom operators across the globe and their MEC capabilities including collaboration with hyperscalers, infrastructure deployment, service capabilities and market opportunities across industry verticals/sectors. Followed by conclusions and recommendations on the wider market scope and growth horizons in the near future.
                      • Amdocs
                      • AT&T
                      • Aurrigo
                      • AWS
                      • Bell Canada
                      • Boston Dynamics
                      • BT
                      • China Telecom
                      • Cinfo
                      • Cisco
                      • Dedrone
                      • Dell Technologies
                      • Deutsche Bahn
                      • Deutsche Telekom
                      • Drone Delivery Canada
                      • Elk
                      • Ericsson
                      • Etisalat
                      • Ford
                      • Gestalt Robotics
                      • Gestamp
                      • Google
                      • Groopview
                      • GSMA
                      • HERE Technologies
                      • Honda
                      • Huawei
                      • Ice Mobility
                      • Imperium Drive
                      • Intel
                      • Interdigital
                      • KDDI
                      • Keyless
                      • KT
                      • Kyndryl
                      • Lockheed Martin
                      • Lumen
                      • Mavenir
                      • Maxis
                      • Microsoft
                      • Netcracker
                      • Nissan
                      • Orange
                      • Porsche
                      • Proxime
                      • Red Hat
                      • Rudsak
                      • Saguna Networks
                      • Sight Manufacturing
                      • Singtel
                      • Spirent
                      • Sportable
                      • Taqtile
                      • Telefonica
                      • Telenor
                      • Telstra
                      • Telus
                      • Tiny Mile
                      • Unleash Live
                      • Verizon Communications
                      • Vodafone
                      • Xpllore
                      • YBVR
                      • Internet of Things
                      • Hyperconnectivity
                      • Artificial Intelligence
                      • Edge Computing
                      • Human Machine Interface

                          Sea & River Transport: 2.5 million connected devices by 2032, ensuring safe and sustainable travel

                          • Internet of Things
                          • IoT
                          • Hyperconnectivity
                          • Connected Vehicles
                          • Boats
                          • Cruises
                          • Cargo Monitoring
                          • Connected Vehicles
                          • Ferries
                          • Fish Monitoring
                          • Fishing Boats
                          • Fishing Fleet
                          • Fishing Vessels
                          • Freight
                          • Logistics
                          • Maritime Transport
                          • Ocean Liners
                          • Satellite
                          • Sea Freight
                          • Seaborne Trade
                          • Ships
                          • Shipping
                          • Ship Monitoring
                          • Sustainability
                          • Trade
                          • Rohan Bansal
                          • Matt Arnott
                          This report provides Transforma Insights’ view on the Sea & River Transport market. This Application Group comprises Cargo Vessel Management, Fishing Vessels, and Public Transport Services – Ship.
                          • ABB
                          • Associated British Ports
                          • BlueTracker
                          • Boomi
                          • BSNL
                          • Caremar
                          • Carnival Cruises
                          • DobroFlot
                          • Hitachi Data Systems
                          • Inmarsat
                          • Intelsat
                          • Maersk
                          • Nalta
                          • New York Waterways
                          • Ocean Medallion
                          • OneWeb
                          • Orange Business Services
                          • ORBCOMM
                          • Satlink
                          • Skylo Technologies
                          • Stena Line
                          • Teltonika Networks
                          • Verizon Communications
                          • Internet of Things
                          • Hyperconnectivity
                          • Artificial Intelligence
                            • Agriculture, Forestry & Fishing
                            • Transportation & Storage

                            Dash Cams: 78.4 million connected in-vehicle cameras will improve driver efficiency and road safety in 2032

                            • Internet of Things
                            • IoT
                            • Hyperconnectivity
                            • Dash Cams
                            • Dashboard Camera
                            • Car Digital Video Recorder
                            • Event Data Recorder
                            • Insurance
                            • Automotive
                            • Cameras
                            • Connected Car
                            • Connected Vehicles
                            • Aftermarket
                            • Suruchi Dhingra
                            • Matt Arnott
                            This report provides Transforma Insights’ view on the Dash Cams market. The report provides a detailed definition of the sector, analysis of market development and profiles of the key vendors in the space. It also provides a summary of the current status of adoption and Transforma Insights’ ten-year forecasts for the market.
                            • Blackvue
                            • Garmin
                            • Nexar
                            • Nextbase
                            • Samsara
                            • Sansata Insights
                            • Teletrac Navman
                            • Internet of Things
                            • Hyperconnectivity
                              • Transportation & Storage
                              • Consumer

                              Digital Transformation in the Transportation and Storage Sector

                              • Transportation
                              • Storage
                              • Logistics
                              • Route Optimisation
                              • Condition Monitoring
                              • Transparency
                              • Warehousing
                              • Inventory Management
                              • Last Mile Delivery
                              • Internet of Things
                              • IoT
                              • Artificial Intelligence
                              • AI
                              • Hyperconnectivity
                              • Data Sharing
                              • Autonomous Robotic Systems
                              • Human Machine Interface
                              • Distributed Ledger
                              • Edge Computing
                              • Robotic Process Automation
                              • Suruchi Dhingra
                              This report examines digital transformation (DX) in the Transportation and Storage sector, enabled by the key technology groups that are the focus of Transforma Insights’ research. It focuses on the use of DX in supply chains including inbound logistics, outbound logistics, and warehousing.
                              • 6 River Systems
                              • Aeriu
                              • AirLocker
                              • Amazon Prime Air
                              • Amazon Web Services
                              • Anaplan
                              • BlueYonder
                              • Bosch
                              • Boston Dynamics
                              • C3.ai
                              • Cathay Pacific Cargo
                              • Coupa
                              • Daifuku
                              • DeepSea
                              • Digital Matter
                              • DroneUp
                              • Fedex
                              • Fetch Robotics
                              • FleetComplete
                              • FlexQube
                              • Flock Freight
                              • FlytBase
                              • FOR-U Trucking
                              • Fujitsu
                              • Gather AI
                              • Geotab
                              • Google
                              • IBM
                              • Infinium Robotics
                              • KUKA
                              • Linfox
                              • Locus Robotics
                              • Microsoft
                              • Mobiikey
                              • O9 Solutions
                              • Omnicomm
                              • OptimoRoute
                              • Orbcomm
                              • Paragon Software Systems
                              • Peak
                              • Peloris
                              • Picavi
                              • Port of Rotterdam
                              • Pudu Robotics
                              • Quadient
                              • Renault
                              • Roambee
                              • Robomart
                              • Route4Me
                              • Routific
                              • Samsara
                              • Serve Robotics
                              • Shopping Center Group
                              • SITAONAIR
                              • Smartmile
                              • Starship Technologies
                              • StockVUE
                              • SwipBox
                              • Swisslog
                              • Teamviewer
                              • Teletrac Navman
                              • Tive
                              • UPS Flight Forward
                              • Verity
                              • Verizon Communications
                              • Vuzix
                              • Wallenius Wilhelmsen
                              • Walmart
                              • Wing
                              • Zipline
                                  • Transportation & Storage

                                  Wipro: Digital Transformation capabilities assessment

                                  • Internet of Things
                                  • Artificial Intelligence
                                  • Hyperconnectivity
                                  • Human Machine Interface
                                  • Generative AI
                                  • Wipro HOLMESData Sharing
                                  • Autonomous Robotic Systems
                                  • Distributed Ledger
                                  • Edge Computing
                                  • Robotic Process Automation
                                  • Product Lifecycle Management
                                  • Suruchi Dhingra
                                  This report examines the capabilities of Wipro in Digital Transformation. It provides a comprehensive review of the products, services, and capabilities of Wipro across 11 technology areas and dozens of functions, to determine its core strengths for meeting enterprise needs. The 11 technology families in which the vendors capabilities are assessed are IoT, Hyperconnectivity, Human Machine Interface, Artificial Intelligence, Distributed Ledger, Data Sharing, Product Lifecycle Management, Robotic Process Automation, Edge Computing, Autonomous Robotic Systems, and 3D Printing & Additive Manufacturing. While these might not encompass every possible technology that organisations might need in order to purse a Digital Transformation, they certainly represent the most disruptive, and therefore the ones of which enterprises should be most aware. The report includes rating across each of the technology areas and functional capabilities (specialised hardware, general hardware, software products, integrated solutions, application development, systems integration and project management, specialist services, field & operational services) using Transforma Insight’s four-level universal rating system for vendors in Digital Transformation. Internet of Things, for instance, spans hardware, software, application development, implementation, field services and specialist services. For each of the 92 combinations of function and technology, Wipro is rated for whether its capabilities are ‘Emerging’, ‘Significant’ or ‘Market Leading’ (or ‘None’). This rating is based on both the credibility of the solution and the position of the offering in the market (e.g. market share).
                                  • Wipro

                                        Below is a list of Transforma Insights' research reports on Digital Transformation, IoT, AI and other disruptive technologies. Our 'Essential' subscribers can access a select sub-set of the reports as 'Essential Reading'. User Group members can access exclusive 'User Group' content. Some reports (e.g. Peer Benchmarking) are only available to 'Corporate' users. For details on how to upgrade your subscriptions, check your Profile page. If you would like to speak with our analysts about the content of any report, or any other topic, please contact enquiries@transformainsights.com.