How effective are IoT Marketplaces as a channel to market for IoT vendors?
- Internet of Things
- IoT
- marketplaces
Over the years there have been quite a few attempts at building ‘IoT marketplaces’, often using the (largely inappropriate) analogy of an app store. The aim has been to create an environment where potential buyers can pick from a portfolio – ranging from highly curated to very broad – of vendor offerings from individual components all the way to end-to-end managed services. These attempts have been mostly not particularly successful. The IoT marketplace has certainly not come to be recognised as the main mechanism through which enterprise customers procure IoT. However, IoT marketplaces persist and new versions are being deployed. In this scenario we think it is worth revisiting this part of IoT to see if there is really an opportunity for IoT vendors to reach new customers. In this report we explore examples of IoT marketplaces that are available today from hyperscalers, ERP/CRM vendors, systems integrators, resellers, distributors, MNOs/MVNOs and others. Based on this analysis, and examining other analogous elements of IoT, the report provides some conclusions about the dynamics of this part of the IoT space and what seems to be working (and not working). It goes on to consider what characteristics might be required of an IoT marketplace to make it a success. For IoT hardware the ‘marketplace’ in the form of distributors is a key part of the landscape. For solutions (and even other IoT elements such as connectivity and platforms) much less so. Partly this is because of the transactional nature of the hardware domain, partly because of the completeness of the offering, and partly because of the personas involved in making the different purchases. Connectivity could be ripe for presentation in a marketplace, but providers seem reticent to do so. Solutions are best presented in the context of a wider IT marketplace sitting alongside other tools equally applicable to the requirements of the vertical to which they’re targeted.
- Altaworx
- Amazon Web Services
- AppDirect
- Arrow Electronics
- Codico
- Deutsche Telekom
- DigiKey Electronics
- GetWireless
- Google
- IBM
- Inmarsat
- Libelium
- Microsoft
- Mouser Electronics
- Oracle
- Salesforce
- SAP
- Siemens
- Tata Communications
- Telstra
- ThingPark
- Verizon Communications
- Internet of Things
- Hyperconnectivity
Harnessing ‘sales intelligence’ is a critical tool for technology vendors to better understand complex markets
- Artificial intelligence (AI)
- Internet of Things (IoT)
- complexity
- digital transformation
- sales intelligence
- marketing
Technology markets, like AI or IoT, and those involving digital transformation initiatives, are complex and constantly evolving. Maintaining a deep understanding of those markets via ongoing customer feedback is critical to organizations, yet increasingly challenging to do. Customers, which would have been able to provide the ultimate insider information, often aren’t interested in offering rich market insights. Third-party sources pulling data from customers and markets are helpful, but such data is static; its value is diminishing as contexts rapidly change. The capacity of data to offer robust insights into customers’ changing ultimately requires ‘boots on the ground’ i.e., human analysis and interpretation. An alternative rich – and often untapped – source of market intelligence exists in the form of an organization’s salespeople. Technical marketing teams seeking to gather ongoing feedback from markets should convert tacit sales ‘story’ data into organizational knowledge. This report describes the central importance of using this knowledge-to-value creation process to extract valuable insights from a company’s internal sales force in order to make sense (‘sensemaking’) of complex markets. It also offers the practical steps and tools for doing so.
- 6Sense
- Bombora
- IBM
- InMoment
- Medallia
- Qualtrics
- Salesforce
- Sprout
- Twilio
Cognizant: Digital Transformation capabilities assessment
- Internet of Things
- Artificial Intelligence
- Hyperconnectivity
- Human Machine Interface
- Data Sharing
- Autonomous Robotic Systems
- Distributed Ledger
- Edge Computing
- Product Lifecycle Management
- Robotic Process Automation
- 5G
- Autonomous Vehicles
- Connected Vehicles
- Generative AI
- Intelligent Automation
The report examines the capabilities of Cognizant in Digital Transformation. It provides a comprehensive review of the products, services, and capabilities of Cognizant across 11 technology areas and dozens of functions, to determine its core strengths for meeting enterprise needs. The 11 technology families in which the vendors capabilities are assessed are IoT, Hyperconnectivity, Human Machine Interface, Artificial Intelligence, Distributed Ledger, Data Sharing, Product Lifecycle Management, Robotic Process Automation, Edge Computing, Autonomous Robotic Systems, and 3D Printing & Additive Manufacturing. While these might not encompass every possible technology that organisations might need in order to purse a Digital Transformation, they certainly represent the most disruptive, and therefore the ones of which enterprises should be most aware. The report includes rating across each of the technology areas and functional capabilities (specialised hardware, general hardware, software products, integrated solutions, application development, systems integration and project management, specialist services, field & operational services) using Transforma Insight’s four-level universal rating system for vendors in Digital Transformation. Internet of Things, for instance, spans hardware, software, application development, implementation, field services and specialist services. For each of the 92 combinations of function and technology, Cognizant is rated for whether its capabilities are ‘Emerging’, ‘Significant’ or ‘Market Leading’ (or ‘None’). This rating is based on both the credibility of the solution and the position of the offering in the market (e.g. market share).
- Cognizant
- Qualcomm
- HERE Technologies
Portable Information Terminals: 62 million connected devices by 2033, focused on retail, hospitality, field-force and industry
- Portable Information Terminals
- Industrial Tablets
- Industrial Mobile Devices
- Handhelds
- Tabletop Devices
This report provides Transforma Insights’ view on the IoT market for Portable Information Terminals. This segment comprises the use of portable information terminals by employees in a range of vertical contexts, including retail and hotels. Many of these terminals will be tablets. However, to be counted as part of this forecast the tablet must be a single-purpose device used in an enterprise context. Businesses aim to improve the efficiency and productivity of their employees as part of their ongoing efforts to optimise their operations. The use of lightweight and mobile tablets supports employees in recording and presenting information digitally as well as managing resources and inventory more effectively. Industrial tablets reduce the dependency on manual labour by automating manual tasks, thereby reducing human error. The report provides a detailed definition of the sector, analysis of market development and profiles of the key vendors in the space. It also provides a summary of the current status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used (including splits by 2G, 3G, 4G, 5G, LPWA, short range, satellite and others), as well as the revenue split between module, value-added connectivity and services. A full set of forecast data, including country-level forecasts, sector break-downs and public/private network splits, is available through the IoT Forecast tool.
- Amobile
- Cybernet Manufacturing
- Fareway Meat & Grocery
- Honeywell
- MobileDemand
- Winmate
- Zebra Technologies
- Internet of Things
- Hyperconnectivity
- Accommodation & Food Service
- Retail & Wholesale
- Administrative
In-Factory Profile Provisioning (IFPP): new eSIM approach drives profitability and improves product performance in connected electronics manufacturing
- IoT
- Internet of Things
- connectivity
- eSIM
- remote SIM provisioning
- In-Factory Profile Provisioning
- IFPP
- Kigen
- SGP.41
- SGP.42
The Transforma Insights Position Paper, sponsored by Kigen, looks at a key change happening in SIM provisioning, specifically the growing interest in In-Factory Profile Provisioning. The report starts by exploring the motivations for making use of IFPP to streamline supply chains for volume electronics manufacturers that are increasingly making use of cellular connectivity in their products. We then consider the wider concept of eSIM and remote SIM provisioning, of which IFPP is one variety, as well as considering the new GSMA standard for IFPP SGP.41/42. The report goes on to consider the benefits of using IFPP, including reducing logistics and manufacturing complexity and power saving, as well as delving into four key IoT/connectivity verticals - smart metering, automotive, fixed-wireless access, and consumer electronics, to look at the ways in which IFPP will be valuable.
- Internet of Things
- Hyperconnectivity
Disposable Devices: 66 million connected devices by 2033, mostly driven by low cost LPWA trackers
- Internet of Things
- IoT
- Hyperconnectivity
- Disposable Trackers
- Single Use Trackers
- Goods Tracking
- Shipment Tracking
- Temperature Monitoring
- LPWA
This report provides Transforma Insights’ view on the IoT market for Disposable Devices. This segment comprises the tracking of items with single-use connected devices. Typically, this is conducted by manufacturers tracking items through third parties’ supply chains or vendors tracking parcels through postal or courier services. Manufacturers often look to monitor and track their high-value and theft-prone goods during transport. This becomes important for indicating when goods are damaged, tampered with, lost, or stolen during transit leading to loss and product rejection. As a result of rejected shipments, businesses will not only owe financial compensation to their customers but also face a negative impact on their business reputation. The use of low-cost disposable trackers can help in overcoming these challenges and businesses can limit their dependency on logistics partners for real-time monitoring of their shipments. The report provides a detailed definition of the sector, an analysis of market development and profiles of the key vendors in the space. It also provides a summary of the current status of adoption and Transforma Insights’ ten-year forecasts for the market. The forecasts include analysis of the number of IoT connections by geography, the technologies used (including splits by 2G, 3G, 4G, 5G, LPWA, short range, satellite and others), as well as the revenue split between module, value-added connectivity and services. A full set of forecast data, including country-level forecasts, sector break-downs and public/private network splits, is available through the IoT Forecast tool.
- 7P Solutions
- Alpine Fresh
- Bayer
- Emerson
- Moeco
- NanoThings
- R&D Nurseries
- SODAQ
- Tive
- Internet of Things
- Hyperconnectivity
- Agriculture, Forestry & Fishing
- Transportation & Storage
Video analytics as a substitute for IoT devices
- Video Analysis
- Video Analytics
- Livestock Monitoring
- Traffic Monitoring
- Patient Tracking
- Self-Checkout Systems and Paystations
- Transport Ticket Machines
- Security Alarms
- Stolen Vehicle Recovery
- Child and Pet Tracking
- Offender Tagging
- Disposable Devices
- Container Tracking
- Gas
- Water
- Electricity Meters
- Crop Management
- Warehouse Management Systems
- Environment Monitoring
- Alarm Systems & Living Solutions
- Card Payment Terminals
- Loss Prevention
- Border Monitoring & Control
- Road Public Transport
- Goods Vending Machines
- Customer Information Screens
- Public Space Lighting
- Commercial Fitness Equipment
- Traffic Lights
- Home Fridges & Freezers
- Autonomous Road Passenger Vehicles
- Dash Cams
- Prison Guards
- Small UAVs
- Micromobility Cameras
The use of video monitoring solutions has unlocked significant improvements, from round-the-clock surveillance for security purposes to object detection, gesture detection, facial recognition, and motion tracking across industries to gain real-time business insights and prescriptive analysis. Using video analytics, businesses can unlock greater value by analysing spatial and temporal information, provide instant alerts in the event of anomaly detection, and take actions when rules are flouted. Business opportunities, deployment challenges, and stakeholder complexities vary across each application. The demand for video analysis is primarily driven by the benefits that it can bring like better operational efficiency, enhanced public safety, and decreased manual work. There is a wide range of applications that can make use of some or all of these business benefits to gain a competitive advantage and provide a quality service or product to the end-user. There are 23 applications, around 7% of the total applications found in our IoT forecast database, for which video analysis can potentially substitute for IoT devices. Livestock Monitoring, Traffic Monitoring, Parking Space Monitoring, Fire and Security Alarms, Patient Tracking, and Trigger devices are some of the key IoT applications which can be substituted with video analysis. As per our analysis, Security Alarms, Stock Level Monitoring, In-Vehicle Road Pricing Devices, and Fire Alarms are the top applications in terms of connected devices that can potentially be replaced by video analysis. The number of IoT devices for the above-mentioned applications is expected to grow from around 0.9 billion in 2022 to around 2.4 billion by 2032. Even though the share of IoT devices that can be replaced by video analytics is expected to be less than 10% during the forecast period, we cannot neglect the potential of video analysis due to its business benefits and varied use cases across applications. Additionally, in cases where video analytics can substitute for LPWA connections, this substitution may represent an upsell opportunity for mobile network operators and an opportunity to deploy a higher bandwidth connection.
- Internet of Things
- Artificial Intelligence
- Autonomous Robotic Systems
Ambient IoT: An emerging technology and an alternative to RFID with potential to enable tens of billions of connections
- Ambient Computing
- Ambient IoT
- Backscatter communication
- Energy Harvesting
- IoT Pixels
- Passive Backscatter communication
- Zero Energy devices
Over the last 5 years, several communications standards bodies, starting with 3GPP and extending to IEEE and the Bluetooth SIG, have started to develop standards for ‘Ambient IoT’. The aim of the technology is to create ultra-low power, and in many cases battery-free, devices, using energy harvesting and forms of communication that piggyback on other RF sources through a technique known as backscattering. Backscattering is a communication technology that reflects ambient radiowaves to communicate with a receiver, thereby reducing the power required to communicate. Using this technology, Ambient IoT is likely to serve as an alternative for RFID and is significantly useful across multiple industry verticals such as agriculture, consumer, manufacturing, retail, utilities, transportation, and others. The resulting IoT devices are free from the monetary burden of batteries and also aid in environmental sustainability with reduce requirements for battery disposal. Ambient IoT technologies is still in a nascent stage. In this report we provide an overview of the concept, the enabling technologies, the standardisation activities that are currently under way and some of the key use cases where it will likely be useful. It also reviews some existing deployments and trials from Wiliot, HaiLa and Huawei.
- Haier
- HaiLa
- Huawei
- Identiv
- Pfizer
- Trustwell
- WestRock
- Wiliot
- Internet of Things
- Hyperconnectivity
Video analysis has significant potential with business benefits spanning across multiple industries
- Video Analysis
- Video Analytics
- Video Surveillance
- Edge AI
- CCTVs
- Facial Recognition
- Image Analysis
Video surveillance solutions have been in the market for a while, although they have been primarily used for safety and security. However, advances in digital technology, coupled with the rise of AI and edge analytics are expanding the application of video-based solutions across various industries, contexts and use cases. This evolution positions video analysis as a transformative technology in many scenarios. The demand for video analysis is growing as it proves beneficial in remote maintenance, operational optimisation, and improving public safety surveillance. The integration of AI-equipped cameras for object detection and behaviour analysis extends their utility across multiple industries. In this Key Topic Insight report, we explore why video analysis is needed and demonstrates how edge AI can benefit businesses by overcoming some of the challenges associated with cloud-based video analysis. The report also lists a range of use cases for video analysis across various industries, talks about some relevant case studies where video analysis has been deployed, and lists some of the major vendors and their roles in the ecosystem.
- Advanced Micro Devices (AMD)
- Atrius
- Avigilon
- Amazon Web Services
- Axis Communications
- Bosch
- BriefCam
- Cisco
- Clarifai
- Del Monte
- Equinor
- Ferrous Processing and Trading
- Genetec
- Google Cloud
- Hewlett Packard Enterprise
- Honeywell
- IBM
- Ikea
- Intel
- IntelliVision
- i-PRO
- Irisity
- Marino’s Market
- Microsoft
- Mobotix
- Motorola Solutions
- Nvidia
- Oracle
- Pelco
- Pro-Vigil
- Rogers-O’Brien Construction
- Seagate
- Spot.ai
- Artificial Intelligence
- Internet of Things
- Autonomous Robotic Systems
- Edge Computing
Below is a list of Transforma Insights' research reports on Digital Transformation, IoT, AI and other disruptive technologies. Our 'Essential' subscribers can access a select sub-set of the reports as 'Essential Reading'. User Group members can access exclusive 'User Group' content. Some reports (e.g. Peer Benchmarking) are only available to 'Corporate' users. For details on how to upgrade your subscriptions, check your Profile page. If you would like to speak with our analysts about the content of any report, or any other topic, please contact enquiries@transformainsights.com.
