AUG 21, 2023
| Paras Sharma| Joydeep Bhattacharyya
The Internet of Things enables personalised and location-based digital-out-of-home (DOOH) advertisement
In April, Transforma Insights published a report ‘Public Information & Advertising Screens: Adoption of digital information screens for enriched customer experience’, which discussed in great detail how enterprises are increasingly deploying digital-out-of-home (DOOH) screens such as kiosks, billboards, and signage to offer enriched customer experience, reduce manual labour, and earn additional revenue. In this blog, after briefly describing the advantages of DOOH screens, we explain how increasing implementation of IoT devices delivers highly personalised location-based advertising.
region: ALL
Arts & EntertainmentReal EstateRetail & WholesaleAccommodation & Food ServiceInformation & CommunicationAdministrative
Internet of Things